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Helping your business embrace smart simplicity

Why your ad platform reports 20x more B2B conversions than your CRM received

How to install the OpenAI Ads pixel on Shopify

How to install the OpenAI Ads pixel on WordPress and WooCommerce

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Why your ad platform reports 20x more B2B conversions than your CRM received

Jacob Bennett

Reading time: 5 minutes

How to install the OpenAI Ads pixel on Shopify

OpenAI Ads Pixel on Shopify

Fred Maude

Reading time: 4 minutes

How to install the OpenAI Ads pixel on WordPress and WooCommerce

OpenAI Ads Pixel on WordPress and WooCommerce

Fred Maude

Reading time: 4 minutes

How to get your product feed live on OpenAI Ads

Fred Maude

Reading time: 3 minutes

What you need to know before you set up OpenAI Ads

Fred Maude

Reading time: 5 minutes

Google cleared up the August 17th bidding change. How will it affect you?

Jacob Bennett

Reading time: 6 minutes

Why these Video Specific metrics are the key indicators to improve performance

Hana Genena

Reading time: 5 minutes

How to take your internal reporting to the next level 

Daniel Martin

Reading time: 5 minutes

Google’s August 2026 Bidding Change: What It Really Means

Jacob Bennett

Reading time: 7 minutes

Working with Specialists: Part I – Why does it make a difference?

Miguel Antunez Vega

Reading time: 4 minutes

How to Avoid Your Brand Becoming Stagnant: 5 Growth Pitfalls to Watch Out For

Jack Carr

Reading time: 5 minutes

Navigating Tariff Pressures with our Custom Built Tracker 

Vince Celestial

Reading time: 5 minutes

Addesu Platform Features: Part 3 – Our Advanced SQR Intelligence Tool

Jacob Bennett

Reading time: 3 minutes

Why founder led ads are your best bet for closing the sale

Hana Genena

Reading time: 4 minutes

The Proactive Guardrail: Inside the Addesu Client Monitoring Dashboard

Nandini Sonecha

Reading time: 5 minutes

Addesu Platform Features: Part 2 – The Knowledge Hub

Fred Maude

Reading time: 3 minutes

How much is your free Google account actually worth to advertisers

Jack Carr

Reading time: 5 minutes

Addesu Platform Features: Part 1 – Our Specialist Marketplace

Fred Maude

Reading time: 2 minutes

How to optimise towards profit in your paid media

Jack Carr

Reading time: 5 minutes

Addesu shortlisted for Two Global Performance Marketing Awards

Fred Maude

Reading time: 2 minutes

Should brands be using AI for their creative? – Highlights from our March 2026 webinar

Fred Maude

Reading time: 10 minutes

How to use UGC in Paid Media – Highlights from our January 2026 Webinar

Jack Carr

Reading time: 10 minutes

Building our internal knowledge database

Jacob Bennett

Reading time: 5 minutes

Copy translation: Humans vs Gemini, who ends on top?

Miguel Antunez Vega

Reading time: 5 minutes

The do’s and don’ts of UGC in paid media

Jack Carr

Reading time: 6 minutes

CLIENT SPOTLIGHT: AAL Group & Enable Living

Phil Bennings

Reading time: 6 minutes

Meta’s Andromeda update – what does it really mean?

Jacob Bennett

Reading time: 6 minutes

What should be in my paid media performance report?

Jacob Bennett

Reading time: 6 minutes

Why creator content now sits at the heart of paid media

Jack Carr

Reading time: 10 minutes

Addesu wins at Global Performance Marketing Awards!

Fred Maude

Reading time: 3 minutes

Business mergers: Your digital task list

Jacob Bennett

Reading time: 6 minutes

AI Said What? – Highlights from our October 2025 webinar

Fred Maude

Reading time: 10 minutes

Addesu expands to Cape Town, South Africa

Fred Maude

Reading time: 3 minutes

How to tell if your agency is really delivering in a QBR

Jacob Bennett

Reading time: 8 minutes

Addesu shortlisted for Global Performance Marketing Awards

Fred Maude

Reading time: 2 minutes

AI part III: How brands can get ahead of the age of AI search

Jack Carr

8 minutes

AI part II: Is AI changing how we search?

Jack Carr

Reading time: 6 minutes

Our AI in paid search Series: How is AI altering our traditional SERPs?

Jack Carr

Reading time: 6 minutes

Addesu shortlisted for two awards at the UK Agency Awards

Jack Carr

Reading time: 2 minutes

How to work better with what you’ve got: Smarter tracking & attribution for B2B businesses

Phil Bennings

Reading time: 8 minutes

Is advertising on TikTok right for your business?

Hana Genena

5 Minutes

Protecting your domain: Strategic marketing budgeting for large-scale brands

Jack Carr

Reading time: 4 minutes

Reigniting growth: How established brands can rethink marketing budgets

Jack Carr

Reading time: 4 minutes

How startups should approach their digital marketing budget

Fred Maude

Reading time: 4 minutes

How to calculate the right digital marketing budget for your brand

Jack Carr

Reading time: 6 minutes

Predicting the Canadian federal election using search trends

Fred Maude

Reading time: 10 minutes

Integrating traditional digital channels with new emerging mediums

Fred Maude

Reading time: 2 minutes

Addesu shortlisted in two categories at the Performance Marketing Awards

Fred Maude

Reading time: 2 minutes

How to optimise product detail pages for maximum conversions

Jack Carr

Reading time: 6 minutes

How to design high converting upper funnel landing pages

Jack Carr

Reading time: 8 minutes

Smart simplicity: The key to an effective digital strategy

Jack Carr

Reading time: 6 minutes

Addesu shortlisted for Stand Out Use of Data

Fred Maude

Reading time: 2 minutes

Tips for choosing the right digital technology stack

Fred Maude

Reading time: 6 minutes

Staying ahead of digital manual labour

Fred Maude

Reading time: 5 minutes

Why smart simplicity should be at every businesses core

Fred Maude

Reading time: 5 minutes

Black Friday: A Retrospective

Fred Maude

Reading time: 6 minutes

5 Signs You Need Addesu

Fred Maude

Reading time: 6 minutes

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