Integrating traditional digital channels with new emerging mediums
- Fred Maude
- Reading time: 2 minutes
- Published: April 15, 2025
In February 2025, Addesu hosted our first online event of the year alongside our partners Tangoo. The topic of the panel discussion focused on how businesses should look to integrate traditional digital channels (Google & Meta), with new emerging ones (Connected TV, Digital out of Home).
We were fortunate to have a great set of panellists, including Paul Gunn (VP of International Ecommerce and Digital Marketing at Legends), Kathryn Minnick (Senior Account Manager at Google), Nelsi Xhemalaj (Campaign Manager at Tangoo) and Jack Carr (Co-Founder at Addesu).
Hosted by Luke Judge, over 45 minutes the group covered:
6:39 – Guidance on strategy
14:30 – Creative challenges
21:05 – Measurement strategy
25:40 – Data collection and analysis
30:10 – Use of insights
38:30 – New channels to keep an eye on
You can watch the full recording here. Jump to the sections you want to spend time on!
We were fortunate to have a great set of panellists, including Paul Gunn (VP of International Ecommerce and Digital Marketing at Legends), Kathryn Minnick (Senior Account Manager at Google), Nelsi Xhemalaj (Campaign Manager at Tangoo) and Jack Carr (Co-Founder at Addesu).
Hosted by Luke Judge, over 45 minutes the group covered:
6:39 – Guidance on strategy
14:30 – Creative challenges
21:05 – Measurement strategy
25:40 – Data collection and analysis
30:10 – Use of insights
38:30 – New channels to keep an eye on
You can watch the full recording here. Jump to the sections you want to spend time on!
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