The perfect partner for every paid media professional
Whether advising our customers on their strategy or fully managing their paid media accounts, our people lean on the Addesu platform to help unlock growth opportunities.
The cross-channel and creative reporting features bring new levels of insight into performance, whilst our AI-enabled tools and automated monitoring and alerts systems complete once labour-intensive tasks with ease.
Our platform supports paid media teams in a variety of ways:
“I spend too much time on cross-channel reporting”
Bring everything under one roof. Addesu connects every ad platform, plus Shopify, HubSpot and Fospha, into reports for specialists and executives alike.
Build rules and alerts across platforms at once, from Meta against Google to ad spend against Shopify or HubSpot data, and act on what matters at speed.
22 minutes a week
“I can’t see the full picture to inform my decision-making”
Having all your platform data side by side unlocks new levels of insight. From granular account detail for the specialists, to executive views for business leaders.
Viewed 2.2x a Day
Our system checks for unusual fluctuations across Google, Meta, TikTok, LinkedIn, Pinterest, and more—and alerts you only when something needs your attention.
Our AI toolkit is the answer. Feed AI uses generative AI to optimise product titles in your feeds, and the Creative Volume Checker shows where your creative has gaps, giving back hours of manual work.
One platform for the whole of paid media
Reporting, monitoring, AI tools and expert support, built by paid media specialists and used by our own account teams every day.
Centralised reporting
Cross-platform reporting is a time sapper. We know what Monday mornings feel like as you drag yourself through each platform. Addesu brings everything into one place that your whole organisation can view.
- Every ad platform, plus Shopify, HubSpot and Fospha
- Overview, transaction, monitoring and insight reports
- Granular views for specialists, executive views for business leaders
- Creative insights reporting that shows your best and worst ads by CTR and conversion rate, with spend alongside
Automated monitoring
Pick the platform, account or campaign you want to watch, then build rules that assess data across several sources at once. The system checks for unusual fluctuations across your paid media ecosystem and alerts you only when something needs your attention.
- Compare Meta against Google, or TikTok against Pinterest
- Check ad metrics against Shopify and HubSpot data
- Alerts for high-priority anomalies only, so you can act at speed
AI-driven growth tools
Our AI toolkit takes repetitive paid media tasks off your plate and speeds up creative testing. New releases arrive regularly, shaped by the pain points our customers raise most.
- Feed AI uses generative AI to optimise product titles in your feeds, with CPC reductions and impression uplifts the consistent gains
- Creative Volume Checker tracks live ad assets per account or campaign, so creative gaps show up quickly
- Link Management builds campaign links and UTM parameters the Addesu way
Specialist Marketplace
Addesu's network of trusted freelance specialists and partners covers the areas we don't offer ourselves. Filter by capability, find the right fit and request an introduction in a click.
- Creative, copywriting, CRM, feed management, paid search and more
- Be matched with a specialist, or reach out to one directly
- Monitoring tools help you stay on top of their work
Knowledge Hub
A living library of platform guides and strategic frameworks, filtered by platform or topic. Updated regularly from our latest test and learn insights, so your strategy stays aligned with the latest recommendations.
- Up-to-date specs and best practice for Meta, Google, Microsoft and beyond
- Proven frameworks for scaling spend and testing creative
- If a guide doesn't exist yet, request it and our specialists will build it
Also inside the platform
Your dashboard
See your connected ad and analytics platforms, active jobs and invoices in one view, and book a consultation whenever you need one.
Opportunity reports
Request a report or audit straight from your account and see where the next gains could come from.
New releases, regularly
We build new tools around the pain points customers raise most, so the platform keeps getting more useful.
See it running on your own accounts
Book a demo and we will walk you through the platform and show you where it could give time back to your team.
Book a demo