Why we built Addesu
As agencies grow, they’re often obsessed with trying to ‘own’ as much of the customer journey as possible. Our founders experienced that at first hand in their previous lives with a large independent agency.
We believe the opposite. Agencies are more effective if they focus on their specialisms. Their knowledge reaches the level of detail needed to move performance, with less layers of project management to block collaboration.
Addesu was born off the back of this belief. A team of paid media specialists comfortable with working alongside other expert partners.
Our platform has been built to support this, offering centralised reporting to make sure we’re connected to our client’s businesses, and a Specialist Marketplace to make it easier for our customers to access the knowledge they need.
Fred Maude
CEO & CO-FOUNDER
Fred is a multiple award-winning digital-marketer and accomplished product leader. He has previously worked in product development, leading the creation of Seamless Search and ByBuyBye before founding his own company, Addesu, which emphasises innovative problem-solving.
Jack Carr
COO & CO-FOUNDER
Jack is a specialist digital marketer and team leader. He has spent a decade managing campaigns and clients across various platforms such as Meta, Google & TikTok. Prior to co-founding Addesu, Jack built and grew a performance paid social team within a larger agency.
Meet the Team
Fred Maude
CEO & Co-Founder
Jack Carr
Co-Founder & COO
Luke Judge
Investor & Non-Exec
Jacob Bennett
Account Director
Nandini Sonecha
Data Analyst
Vince Celestial
Senior Account Executive
Philip Bennings
Account Manager
Hana Genena
Senior Account Executive
Emma Yong
Account Manager
Yevhenii Bednarchuk
Back-end Engineer
Ihor Benderuk
Front-end Engineer
Sibs Malunga
Senior Account Executive
Darryn Angel
Senior Account Executive
Fred Maude
CEO & CO-FOUNDER
Jack Carr
COO & CO-FOUNDER
Testimonials
See what our clients have to say
Sarah Coppe - Performance Marketing Lead at Proton VPN
“From the start, Addesu has been an invaluable strategic ally. Their transparency, exemplary service levels, proactive approach, and commitment to delivering results have been instrumental in unlocking substantial growth for us. Moreover, our collaboration with Addesu feels seamless, as though they’re part of our in-house team.”
Ben Walker - Co-Founder at Eleven Loves
"Working with the Addesu team has been a great experience. We really appreciate their collaborative and proactive approach. Even when we challenge or question things, it's clear that the team is focused on continuous improvement and driving better results. They're responsive, open to ideas, and genuinely invested in helping us succeed."
Alex Kyriacou - Head of Marketing at MVMT London
"We've been working with Addessu for over a year, and the experience has been fantastic. Their guidance on setting up ads and targeting audiences was clear and incredibly helpful. Our bi-weekly check-ins allow us to review progress and make necessary adjustments, keeping our strategy effective. Overall, we’re extremely pleased with their support, and our business has seen significant growth as a result"
Phil Rowbottom - Commercial Director at Derek Rose
"Addesu’s insights have been instrumental in driving our growth strategy."
Maxim Kostenko - Chief Product Officer at Pockit
"From the outset of our partnership, Addesu has brought exceptional insight, skill, and strategic clarity to the table. Their dedication and deep understanding of digital marketing have been instrumental in building the trust that underpins our collaboration. That trust has allowed us to fully commit to a strategy that has transformed our business performance."
Lexie-Marketing Manager at Simply Roasted
“Addesu set up and structured the frameworks for my search and social campaigns. Since the get go they have been a huge asset to the team.”