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Bringing Trust Back to Digital Advertising

Digital marketers regularly compete with politicians when it comes to least trusted professions. We want to help fix that, through the relationships we have with our customers and the technology that we build.
With data-driven insights and expert strategy, we deliver campaigns that drive real value — not just vanity metrics. By prioritizing clarity, accountability, and honest reporting, we’re bringing integrity back to digital advertising.

Fred Maude

CEO & CO-FOUNDER
Fred is a multiple award-winning digital-marketer and accomplished product leader. He has previously worked in product development, leading the creation of Seamless Search and ByBuyBye before founding his own company, Addesu, which emphasizes innovative problem-solving.

Jack Carr

COO & CO-FOUNDER
Jack is a specialist digital marketer and team leader. He has spent 6 years managing campaigns and clients across various platforms such as Facebook, Google, & Microsoft. Prior to co-founding Addesu, Jack built and grew a performance paid social team within a larger agency.

Meet the Team

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Fred Maude

CEO & Co-Founder

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Jack Carr

Co-Founder & COO

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Luke Judge

Investor & Non-Exec

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Jacob Bennett

Senior Account Manager

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Nandini Sonecha

Data Analyst

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Vince Celestial

Senior Activation Executive

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Philip Bennings

Senior Activation Executive

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Hana Genena

Activation Executive

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Oleksandr Onopriienko

Senior Engineer

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Yevhenii Bednarchuk

Back-end Engineer

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Vitaliy Martiniuk

Front-end Engineer

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Halyna Pototska

QA Engineer

Fred Maude

CEO & CO-FOUNDER
READ BIO
Fred is a multiple award-winning digital-marketer and accomplished product leader. He has previously worked in product development, leading the creation of Seamless Search and ByBuyBye before founding his own company, Addesu, which emphasizes innovative problem-solving.

Jack Carr

COO & CO-FOUNDER
READ BIO
Jack is a specialist digital marketer and team leader. He has spent 6 years managing campaigns and clients across various platforms such as Facebook, Google, & Microsoft. Prior to co-founding Addesu, Jack built and grew a performance paid social team within a larger agency.

Testimonials

See what our clients have to say

Ben Walker - Co-Founder at Eleven Loves

"Working with the Addesu team has been a great experience. We really appreciate their collaborative and proactive approach. Even when we challenge or question things, it's clear that the team is focused on continuous improvement and driving better results. They're responsive, open to ideas, and genuinely invested in helping us succeed."

Alex Kyriacou - Head of Marketing at MVMT London

"We've been working with Addessu for over a year, and the experience has been fantastic. Their guidance on setting up ads and targeting audiences was clear and incredibly helpful. Our bi-weekly check-ins allow us to review progress and make necessary adjustments, keeping our strategy effective. Overall, we’re extremely pleased with their support, and our business has seen significant growth as a result"

Phil Rowbottom - Commercial Director at Derek Rose

"Addesu’s insights have been instrumental in driving our growth strategy."

Maxim Kostenko - Chief Product Officer at Pockit

"From the outset of our partnership, Addesu has brought exceptional insight, skill, and strategic clarity to the table. Their dedication and deep understanding of digital marketing have been instrumental in building the trust that underpins our collaboration. That trust has allowed us to fully commit to a strategy that has transformed our business performance."

Lexie-Marketing Manager at Simply Roasted

“Addesu set up and structured the frameworks for my search and social campaigns. Since the get go they have been a huge asset to the team.”

Vanessa-Digital Marketing Manager at Maison Flâneur

"Our results were simply phenomenal. Thanks to Addesu, our business has seen a significant increase in traffic, leads, and sales. They have helped me to reach my target audience more effectively, and have provided invaluable insights that have allowed me to refine my marketing approach even further."

Latest Insights

Check out our latest publications

How to work better with what you’ve got: Smarter tracking & attribution for B2B businesses

Is advertising on TikTok right for your business?

How to calculate the right digital marketing budget for your brand

Predicting the Canadian federal election using search trends

Integrating Traditional Digital Channels with New Emerging Mediums

How to Optimise Product Detail Pages for Maximum Conversions

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