CLIENT SPOTLIGHT: AAL Group & Enable Living
- Phil Bennings
- Reading time: 6 minutes
- Published: December 31, 2025
We sat down with Stephen Pritchard, founder of the AAL Group to talk about his experience of partnering with Addesu.
The AAL Group sell quality mobility products from leading brands including Molift, Oxford, Invacare and Medical Weighing Scales, predominantly through their Enable Living website. Stephen is a T7 paraplegic himself following a motorbike accident in 1992, and started the business in 2005 to support others with the challenges of disabled living.
We’re very proud of the impact we’ve had since our partnership began in April 2025. Comparing April-November 2025 to the same period in 2024, AAL have seen a 200% increase in revenue from their paid media investments. This figure would be 366% were we to include events outside of online purchases (phone calls, service requests and web quotes), but there was no tracking in place for this until we started working on the accounts. ROAS increased from 1.70 to 4.09, and we scaled their spend by 25% along the way too.
Have a listen to hear what Stephen has made of our work to date!
Stephen talks about why he likes working with the Addesu team, and what he values in our approach.
Next, he spoke about the businesses learning journey with other paid media partners before settling with Addesu.
Stephen then covered the impact Addesu has been able to have on the businesses’ investments into Google Ads.
Finally, Stephen touched on how he felt about the path forward, and the confidence our approach has given him when it comes to growing AAL.
Our thanks to Stephen for sharing his experiences so far. We look forward to continuing to make big moves with the AAL team.
The AAL Group sell quality mobility products from leading brands including Molift, Oxford, Invacare and Medical Weighing Scales, predominantly through their Enable Living website. Stephen is a T7 paraplegic himself following a motorbike accident in 1992, and started the business in 2005 to support others with the challenges of disabled living.
We’re very proud of the impact we’ve had since our partnership began in April 2025. Comparing April-November 2025 to the same period in 2024, AAL have seen a 200% increase in revenue from their paid media investments. This figure would be 366% were we to include events outside of online purchases (phone calls, service requests and web quotes), but there was no tracking in place for this until we started working on the accounts. ROAS increased from 1.70 to 4.09, and we scaled their spend by 25% along the way too.
Have a listen to hear what Stephen has made of our work to date!
What do you enjoy the most about working with the Addesu team?
Stephen talks about why he likes working with the Addesu team, and what he values in our approach.
What was your experience of other paid media agencies before Addesu?
Next, he spoke about the businesses learning journey with other paid media partners before settling with Addesu.
What has working with Addesu meant for your paid media performance?
Stephen then covered the impact Addesu has been able to have on the businesses’ investments into Google Ads.
What does the future now look like with Addesu running your paid media?
Finally, Stephen touched on how he felt about the path forward, and the confidence our approach has given him when it comes to growing AAL.
Our thanks to Stephen for sharing his experiences so far. We look forward to continuing to make big moves with the AAL team.
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