Paid Media Growth Experts
Delivering best in class campaigns across paid search and paid social, with custom-built solutions in feed management, automation and creative optimisation.
Our support is guided by specific principles we’ve designed across media planning, execution and optimisation, sitting at the heart of the success we deliver for our customers.
- services
Managed Support
Our managed support is guided by specific principles we’ve designed across media planning, execution and optimisation – all centred around smart simplicity. Applied to our Paid Search, Paid Social, Feed Management and Programmatic Display strategies, these adopted principles are at the heart of the success we deliver for our customers, allowing us to stay on top of our ever-evolving landscape.
- Media Planning
- Media Execution
- Media Optimisation
- Microsoft
- Meta
- TikTok
- Apple Search
- X
Media Planning
At Addesu, our unbiased approach to media planning unites channels under a strategy designed for adaptability and integrated growth.
Unbiased Selection, Strategic Integration
We go where performance is. We’re not biassed in our thinking for where your investments should focus, and will view each channel’s recommendations with the same scepticism as you.
Tailored to Your Business
Legacy agencies will typically roll out the same growth template for every customer. At Addesu, each strategy we design is specifically curated for that business, accounting for their unique circumstances.
Media Execution
Our execution phase combines technology, expertise, and adaptability to deliver best-in-class results.
Driven by Precision
Execution begins with aligning each channel’s technical setup to ensure smooth, data-driven operation. Whilst integration is important, each platform comes with its own nuances. A one-size-fits-all approach is not good enough
Ahead of Privacy and Automation
Flexible campaign structures that find the right balance between automation and manual control. Robust data strategies for both gathering rich first party data and deploying it into your campaigns.
Media Optimisation
Enabled by the Addesu platform, our approach to optimisation helps us identify the insights that matter, before acting on them through smart simplicity. A constant feedback loop of improvement.
Technology-Enabled Optimisation
The Addesu platform gives a holistic picture of performance, cancelling out unwanted noise from the platforms, and notifies us when changes are required that will deliver proper impact.
Responsive to Channel Evolution
Across all channels, our ongoing testing, learning, and adaptation process allows for incremental improvements that keep campaigns competitive and future-proofed.
What our customers say
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Winter growth for luxury travel company
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AI Toolkit transforms Shopping performance
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Photocrowd: Finding new stock through smart campaign expansion
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Proton VPN: Spotting opportunity in adversity
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MVMT: Helping their internal team get people dancing!
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