Addesu shortlisted for two awards at the UK Agency Awards

We’re thrilled to announce Addesu has been shortlisted for two categories at the UK Agency Awards. This year we’re up for…

Best Small Independent Agency
Campaign Effectiveness Award

The Best Small Independent Agency entry recognises our business growth, development of the Addesu platform, and some of the challenges we’ve had to navigate as a small growing company along the way.

The Campaign Effectiveness entry covers our efforts with Pockit, where we worked together with their team to bring back-end revenue data through to the ad platforms. This had a huge impact on our optimisation capabilities, which has supercharged performance ever since.

When asked about our partnership, Maxim Kostenko (CPO at Pockit) explained…

“Since the beginning of our collaboration, both the Addesu and Pockit teams have invested deeply in understanding each other’s strengths. The mutual trust that’s grown from this has empowered us to fully commit to a shared strategy – one that has truly transformed our business performance. We’re incredibly proud of this partnership, and I’m delighted to see our joint efforts being recognised across the industry”.

Good luck to everyone on the night. You can see the full shortlists on the official awards site: https://ukagencyawards.co/2025-shortlist/