Why we built Addesu
As agencies grow, they’re often obsessed with trying to ‘own’ as much of the customer journey as possible. Our founders experienced that at first hand in their previous lives with a large independent agency.
We believe the opposite. Agencies are more effective if they focus on their specialisms. Their knowledge reaches the level of detail needed to move performance, with less layers of project management to block collaboration.
Addesu was born off the back of this belief. A team of paid media specialists comfortable with working alongside other expert partners.
Our platform has been built to support this, offering centralised reporting to make sure we’re connected to our client’s businesses, and a Specialist Marketplace to make it easier for our customers to access the knowledge they need.
Fred Maude
CEO & CO-FOUNDER
Fred is a multiple award-winning digital-marketer and accomplished product leader. He has previously worked in product development, leading the creation of Seamless Search and ByBuyBye before founding his own company, Addesu, which emphasises innovative problem-solving.
Jack Carr
COO & CO-FOUNDER
Jack is a specialist digital marketer and team leader. He has spent a decade managing campaigns and clients across various platforms such as Meta, Google & TikTok. Prior to co-founding Addesu, Jack built and grew a performance paid social team within a larger agency.
Meet the Team

Fred Maude
CEO & Co-Founder

Jack Carr
Co-Founder & COO

Luke Judge
Investor & Non-Exec

Jacob Bennett
Account Director

Nandini Sonecha
Data Analyst

Vince Celestial
Senior Account Executive

Philip Bennings
Account Manager

Hana Genena
Senior Account Executive

Emma Yong
Account Manager

Yevhenii Bednarchuk
Back-end Engineer

Ihor Benderuk
Front-end Engineer

Sibs Malunga
Senior Account Executive

Darryn Angel
Senior Account Executive