01 — Expertise
Our Expertise
We're paid media specialists at our core, with extensive experience in deploying that knowledge to help challenger brands grow.
Explore our expertiseAddesu shortlisted for Stand Out Use of Data
- Fred Maude
- Reading time: 2 minutes
- Published: March 25, 2025
We are thrilled to announce that Addesu has been shortlisted for the UK Digital Excellence Awards in the ‘Stand Out Use of Data’ category for our work with Pockit.
Our collaboration with Pockit focused on transforming their digital growth strategy through data-driven insights. By implementing automated daily dashboards that linked their back-end revenue data with the ad platforms, we provided detailed revenue performance breakdowns across platforms and campaigns, enabling more strategic decision-making. Additionally, our creative performance reporting established a unified measure of success, helping Pockit optimise their marketing efforts effectively.
These initiatives led to high engagement at all levels, with our platform accessed 44 times a month by CXO-level employees—demonstrating the value of real-time performance insights.
Being shortlisted for this award is a testament to our team’s dedication to driving meaningful impact through data. We’re excited to be recognized and look forward to the awards ceremony!
Our collaboration with Pockit focused on transforming their digital growth strategy through data-driven insights. By implementing automated daily dashboards that linked their back-end revenue data with the ad platforms, we provided detailed revenue performance breakdowns across platforms and campaigns, enabling more strategic decision-making. Additionally, our creative performance reporting established a unified measure of success, helping Pockit optimise their marketing efforts effectively.
These initiatives led to high engagement at all levels, with our platform accessed 44 times a month by CXO-level employees—demonstrating the value of real-time performance insights.
Being shortlisted for this award is a testament to our team’s dedication to driving meaningful impact through data. We’re excited to be recognized and look forward to the awards ceremony!
If you liked what you saw, please find here some other articles which we believe will be useful for you:
Elsewhere on Addesu
Learn more about our work
Scroll
02 — Platform
Our Platform
At the heart of much of our work. Reporting, tools and alerts systems designed for every paid media professional.
See the platform
03 — Free tools
Try our latest free tools
Built from the same platform our own account team runs on.
Free tool
Meta Ads Structure Audit
Upload your account and get an instant health grade, goal balance, and actionable recommendations.
Access the tool
Free tool
SQR Intelligence Tool
Turn raw Google & Microsoft Ads search term data into clear insights, spot wasted spend and new keyword opportunities.
Access the tool