Helping your business embrace smart simplicity How to optimise towards profit in your paid media Addesu shortlisted for Two Global Performance Marketing Awards Should brands be using AI for their creative? – Highlights from our March 2026 webinar Filters All Filtered (14) Filters Reset all × Paid Media Guides × Announcements (7) AI & Emerging Tech (9) Addesu Tech (4) Strategy & Experiments (16) Paid Media Guides (14) Show (14) Cancel fe_widget] Reset all × Paid Media Guides × How to optimise towards profit in your paid media Jack Carr Reading time: 5 minutes The do’s and don’ts of UGC in paid media Jack Carr Reading time: 6 minutes Meta’s Andromeda update – what does it really mean? Jacob Bennett Reading time: 6 minutes How agencies should build paid media performance reports Jacob Bennett Reading time: 6 minutes Why creator content now sits at the heart of paid media Jack Carr Reading time: 10 minutes Business mergers: Your digital task list Jacob Bennett Reading time: 6 minutes How to tell if your agency is really delivering in a QBR Jacob Bennett Reading time: 8 minutes AI part III: How brands can get ahead of the age of AI search Jack Carr 8 minutes AI part II: Is AI changing how we search? Jack Carr Reading time: 6 minutes Our AI in paid search Series: How is AI altering our traditional SERPs? Jack Carr Reading time: 6 minutes Is advertising on TikTok right for your business? Hana Genena 5 Minutes Integrating traditional digital channels with new emerging mediums Fred Maude Reading time: 2 minutes How to optimise product detail pages for maximum conversions Jack Carr Reading time: 6 minutes How to design high converting upper funnel landing pages Jack Carr Reading time: 8 minutes Get in Touch