Helping your business embrace smart simplicity How to optimise towards profit in your paid media Addesu shortlisted for Two Global Performance Marketing Awards Should brands be using AI for their creative? – Highlights from our March 2026 webinar Filters All Filtered (16) Filters Reset all × Strategy & Experiments × Announcements (7) AI & Emerging Tech (9) Addesu Tech (4) Strategy & Experiments (16) Paid Media Guides (14) Show (16) Cancel fe_widget] Reset all × Strategy & Experiments × How to optimise towards profit in your paid media Jack Carr Reading time: 5 minutes  How to use UGC in Paid Media – Highlights from our January 2026 Webinar Jack Carr Reading time: 10 minutes Copy translation: Humans vs Gemini, who ends on top? Miguel Antunez Vega Reading time: 5 minutes CLIENT SPOTLIGHT: AAL Group & Enable Living Phil Bennings Reading time: 6 minutes How agencies should build paid media performance reports Jacob Bennett Reading time: 6 minutes Business mergers: Your digital task list Jacob Bennett Reading time: 6 minutes How to tell if your agency is really delivering in a QBR Jacob Bennett Reading time: 8 minutes How to work better with what you’ve got: Smarter tracking & attribution for B2B businesses Phil Bennings Reading time: 8 minutes Protecting your domain: Strategic marketing budgeting for large-scale brands Jack Carr Reading time: 4 minutes Reigniting growth: How established brands can rethink marketing budgets Jack Carr Reading time: 4 minutes How startups should approach their digital marketing budget Fred Maude Reading time: 4 minutes How to calculate the right digital marketing budget for your brand Jack Carr Reading time: 6 minutes Predicting the Canadian federal election using search trends Fred Maude Reading time: 10 minutes Tips for choosing the right digital technology stack Fred Maude Reading time: 6 minutes Staying ahead of digital manual labour Fred Maude Reading time: 5 minutes Black Friday: A Retrospective Fred Maude Reading time: 6 minutes Get in Touch
