Addesu wins at Global Performance Marketing Awards!
Addesu has won our first big industry award, picking up the Best Paid Search Campaign category at the Global Performance
Business Mergers: Your Digital Task List
When two brands merge, updating ad assets might feel like the most visible piece of the puzzle. But it’s also
AI Part II: Is AI changing how we search?
Over the past year, the way people search online has rapidly evolved. It’s not just Google anymore. Platforms like ChatGPT,
Is advertising on TikTok right for your business?
TikTok isn’t the right fit for every business, and that’s okay. Before investing valuable time, budget, and creative energy into
Smart Simplicity: The Key to an Effective Digital Strategy
Smart simplicity is at the heart of everything we do at Addesu. In a digital landscape filled with complexity, we believe that cutting through the noise with a clear, strategic approach is the key to success. Here’s why embracing smart simplicity should be a fundamental part of your digital strategy.
Addesu shortlisted for Stand Out Use of Data
We are thrilled to announce that Addesu has been shortlisted for the UK Digital Excellence Awards in the ‘Stand Out Use of Data’ category for our work with Pockit.
Tips for Choosing the Right Digital Technology
Clients often ask us how to ensure they’re making the right technology choices as they scale their businesses. Here’s the advice we give them to make the best decisions:
Staying Ahead of Digital Manual Labour
As businesses grow online, so does the looming spectre of digital manual labour. More platforms, more data, more reporting, more things to go wrong, more pressure that it doesn’t.
Why Smart Simplicity should be at every businesses core
Smart simplicity is at the core of everything we do with our customers. As a mindset it brings a range of benefits that support long term growth.
Black Friday: A Retrospective
This article delves into the various problems we at Addesu are working to solve within the realm of marketing, providing numerous examples to help you determine if our services would be beneficial for you and your team.
5 Signs You Need Addesu
This article delves into the various problems we at Addesu are working to solve within the realm of marketing, providing numerous examples to help you determine if our services would be beneficial for you and your team.




























