Addesu shortlisted for Stand Out Use of Data
- Fred Maude
- Reading time: 2 minutes
We are thrilled to announce that Addesu has been shortlisted for the UK Digital Excellence Awards in the ‘Stand Out Use of Data’ category for our work with Pockit.
Our collaboration with Pockit focused on transforming their digital growth strategy through data-driven insights. By implementing automated daily dashboards that linked their back-end revenue data with the ad platforms, we provided detailed revenue performance breakdowns across platforms and campaigns, enabling more strategic decision-making. Additionally, our creative performance reporting established a unified measure of success, helping Pockit optimise their marketing efforts effectively.
These initiatives led to high engagement at all levels, with our platform accessed 44 times a month by CXO-level employees—demonstrating the value of real-time performance insights.
Being shortlisted for this award is a testament to our team’s dedication to driving meaningful impact through data. We’re excited to be recognized and look forward to the awards ceremony!
Our collaboration with Pockit focused on transforming their digital growth strategy through data-driven insights. By implementing automated daily dashboards that linked their back-end revenue data with the ad platforms, we provided detailed revenue performance breakdowns across platforms and campaigns, enabling more strategic decision-making. Additionally, our creative performance reporting established a unified measure of success, helping Pockit optimise their marketing efforts effectively.
These initiatives led to high engagement at all levels, with our platform accessed 44 times a month by CXO-level employees—demonstrating the value of real-time performance insights.
Being shortlisted for this award is a testament to our team’s dedication to driving meaningful impact through data. We’re excited to be recognized and look forward to the awards ceremony!
