Why Smart Simplicity should be at every businesses core
- Fred Maude
- Reading time: 5 minutes
Smart simplicity is at the core of everything we do with our customers. As a mindset it brings a range of benefits that support long term growth.
However, when you operate in a complex ecosystem, especially one like digital advertising that seems to be made more complex daily, it can be difficult to keep simplicity front and centre.
Just one more platform, one more metric, one more process might not feel much. But before long you create a web that becomes difficult to untangle.
So, why is it important to keep the focus on simplicity?
Decision Making: with so much choice in parallel advertising ecosystems discerning the right ones for you can be challenging. It is important to build strategies, workflows and attribution systems that combine all into a single simple view allowing for decisions to be made quickly.
Communication: If everyone is reading off different hymn sheets, or measurement platforms, it can often lead to misunderstandings. The clarity a simple system provides allows for smoother collaboration and a shared understanding of priorities.
Continuity: It is no secret that people move around jobs regularly, and with it you lose vital knowledge from your business. If you have complex systems, you also lose a vital cog in the understanding of your business. Simple systems and simple reporting allows you to smoothly transition team members as they can get up to speed much quicker.
Scalability: If you are operating with a fractured system, your ability to scale will constantly be hampered by issues and risks within a silo of your own creation. Bringing everything together into one monitoring system, allows you to quickly spot issues and scale operations at the right time and right place.
Innovation: Perhaps the most overlooked reason for simplicity. If your resources are all tied up in trying to unravel the complexities of your customer journey, then how could they ever innovate it? A simpler process allows resources to be freed up for creative thinking and new ideas, enabling you to stand out.
However, when you operate in a complex ecosystem, especially one like digital advertising that seems to be made more complex daily, it can be difficult to keep simplicity front and centre.
Just one more platform, one more metric, one more process might not feel much. But before long you create a web that becomes difficult to untangle.
So, why is it important to keep the focus on simplicity?
Decision Making: with so much choice in parallel advertising ecosystems discerning the right ones for you can be challenging. It is important to build strategies, workflows and attribution systems that combine all into a single simple view allowing for decisions to be made quickly.
Communication: If everyone is reading off different hymn sheets, or measurement platforms, it can often lead to misunderstandings. The clarity a simple system provides allows for smoother collaboration and a shared understanding of priorities.
Continuity: It is no secret that people move around jobs regularly, and with it you lose vital knowledge from your business. If you have complex systems, you also lose a vital cog in the understanding of your business. Simple systems and simple reporting allows you to smoothly transition team members as they can get up to speed much quicker.
Scalability: If you are operating with a fractured system, your ability to scale will constantly be hampered by issues and risks within a silo of your own creation. Bringing everything together into one monitoring system, allows you to quickly spot issues and scale operations at the right time and right place.
Innovation: Perhaps the most overlooked reason for simplicity. If your resources are all tied up in trying to unravel the complexities of your customer journey, then how could they ever innovate it? A simpler process allows resources to be freed up for creative thinking and new ideas, enabling you to stand out.
