MVMT: Helping their internal team get people dancing!
BACKGROUND
- Driving Business Growth
- In an increasingly competitive market, MVMT London were looking to improve the performance of their paid media investments to drive more online bookings for their fitness and dance classes.
- In doing so, they also hoped to more clearly define the creative style for the brand.
- Internally, their teams had limited knowledge when it came to how the Google and Meta ad platforms worked. Covering all areas of marketing as they did, they were also too stretched to dedicate the time to upskilling.
- Addesu were appointed through our Consult model to help MVMT tackle these challenges.
SOLUTION
-
Developing Internal Capabilities
-
Our consultants worked with the MVMT team to slowly build confidence in their capabilities and general approach.
-
This involved supporting in implementing an initial platform audit, as well as building out a structured creative testing framework, which included short form videos.
-
Once the foundations were in place, we’ve helped them expand their investments to achieve great performance.
RESULTS
Alex Kyriakou, Marketing Manager at MVMT London – “We’ve been working with Addesu for over a year, and the experience has been fantastic. We’re extremely pleased with their support, and our business has seen significant growth as a result”
IMPACT
Increase in client bookings
4.5
x
Increase in number of classes
+
%
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