Do Google Shopping prices include shipping now?

Picture someone shopping for a product. They search Google, scan the prices and click the cheapest one. Now imagine Google quietly changing what that price actually includes.

On some of our searches, Google has added the delivery charge straight onto the price shown in the results. It has only appeared a handful of times across the team, so for now we are treating it as an experiment. However, with Black Friday close, Fred walks through what we saw, what it could change and the three things worth doing now.

If you liked what you saw, please find here some other articles which we believe will be useful for you:

Elsewhere on Addesu

Learn more about our work

Scroll
01 — Expertise

Our Expertise

We're paid media specialists at our core, with extensive experience in deploying that knowledge to help challenger brands grow.

Explore our expertise
02 — Platform

Our Platform

At the heart of much of our work. Reporting, tools and alerts systems designed for every paid media professional.

See the platform
03 — Free tools

Try our latest free tools

Built from the same platform our own account team runs on.

Free tool

Meta Ads Structure Audit

Upload your account and get an instant health grade, goal balance, and actionable recommendations.

Access the tool
Free tool

SQR Intelligence Tool

Turn raw Google & Microsoft Ads search term data into clear insights, spot wasted spend and new keyword opportunities.

Access the tool
Scroll to Top