Success for new brands with limited data
Growing Priority Brands
BACKGROUND
- Supporting Emerging Luxury Homeware Brands
- Maison Flaneur explored a new business model to support emerging brands featured on their website, selecting them based on growth potential, profit margins, and stock levels.
- They engaged us to evaluate this strategic opportunity, which required a shift towards brand-specific marketplace solutions rather than focusing solely on promoting Maison Flaneur’s site.
- However, increasingly black-box paid advertising tools complicated campaign segmentation, limiting our ability to promote individual brands.
- The situation demanded a dose of smart simplicity to overcome these challenges.
Solution
-
Enhancing Campaign Segmentation & Performance
-
We built separate Google and Meta campaigns for priority brands, assigning distinct budgets, creatives, and ad copy to improve segmentation.
-
Addesu's flexible cross-channel campaign structures provided greater control over brand prioritization, overcoming limitations posed by black-box solutions from Google and Meta.
-
To boost impression share, we implemented lower ROAS targets than main campaigns, enabling a more aggressive spending approach.
RESULTS
- Driving Growth for Emerging Brands & Future Planning
- The success of this initiative has given Maison Flaneur the confidence to plan the launch of their new proposition for 2025.
- Our approach significantly increased exposure for emerging brands, driving strong growth across the board.
- Hastshilp experienced a remarkable 199% revenue increase over the period, highlighting the impact of targeted strategies.
- This growth was achieved while simultaneously boosting overall performance for the Maison Flaneur site.
- A great example of how smart digital marketing can align with business strategy when teams collaborate effectively.
- We look forward to continuing our partnership with the Maison Flaneur team to build on this success.
IMPACT
Clicks
Traffic Increase to emerging brands
70
+
%
Revenue
Revenue growth for emerging brands
+
%
Revenue for New Brand
Revenue increase for Hastshilp
+
%
Cross Channel
Qualified Leads For A Development Agency
Fred Maude
Reading time: 3 minutes
Paid Social
Capitalising on Organic Success
Hana Genena
Reading time: 4 minutes
Paid Search
Driving international growth with AI
Fred Maude
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Cross Channel
Growing Priority Brands
Hana Genena
Reading time: 7 minutes
