Growing Priority Brands
Growing Priority Brands
Action & assess to boost paid media growth
- Maison Flâneur is a marketplace that leverages world-class architects, interior designers, and hoteliers to offer a unique approach to homeware.
- They aimed for ambitious growth and achieved success with industry partnerships and new brands on the site.
- Paid Search performance, however, did not match this success, struggling to scale without impacting ROAS significantly.
- Google’s automated campaigns were not delivering the required results due to feed and tagging issues, limiting automation success.
- Technical and settings-related issues across the account were further limiting overall performance.
Solution
- Implemented audit actions across conversion tracking, campaign settings, bidding strategies, feed optimization, and more.
- Introduced PMAX best practices, including segmented asset groups, creative adjustments, and targeted audiences.
- Refined match types and applied negative keyword lists to improve Search ads efficiency.
- Shifted Shopping traffic to our partner CSS, saving 20% on CPCs.
The results were simply phenomenal. Thanks to Addesu, our business has seen a significant increase in traffic, leads, and sales.
Vanessa Ollis Digital
Marketing Manager
Maison Flâneur achieved a significant increase in revenue by 180%, ROAS by 143%, and traffic by 72% with Addesu
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