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Finding the Path to App Growth
Finding the Path to App Growth
Pockit operate in a highly competitive marketplace alongside the likes of Monzo and Revolut. In July 2023, they appointed Addesu to build a paid media strategy that would drive growth against this backdrop of businesses with deeper resources.
In devising our strategy there were a number of challenges we needed to consider:
Tighter acquisition cost ceilings than competitors A range of Pockit products each with a different target audience Internal disconnect between marketing (who focused on sign ups) and finance (who focused on revenue) Ad creative production was slow and siloed from media teams input
Our solution
Addesu Technology
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Realigned marketing goals and business objectives by linking back-end Pockit revenue data with the ad platforms.
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Automated daily dashboards now provide a true revenue performance breakdown across platforms and campaigns, allowing for better decision-making.
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Reported on creative performance to establish a single measure of success for creative optimization.
Addesu Experts
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Optimized to events further down the funnel to drive campaign efficiencies.
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Highlighted a range of investment reallocation opportunities across campaign types and products.
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Identified key creative insights to achieve major improvements in creative performance.
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Launched high-performing TikTok campaigns, exploring a platform where competitors were not active.
Addesu Technology
- Realigned marketing goals and business objectives by linking back-end Pockit revenue data with the ad platforms.
- Automated daily dashboards now provide a true revenue performance breakdown across platforms and campaigns, allowing for better decision-making.
- Reported on creative performance to establish a single measure of success for creative optimization.
Addesu Experts
- Optimized to events further down the funnel to drive campaign efficiencies.
- Highlighted a range of investment reallocation opportunities across campaign types and products.
- Identified key creative insights to achieve major improvements in creative performance.
- Launched high-performing TikTok campaigns, exploring a platform where competitors were not active.
By bringing more simplicity to Pockit’s journey towards digital growth, we’ve transformed how teams work together and opened eyes to where performance is truly coming from.
In doing so we’ve ensured engagement from the very top – in an average month our platform is opened 44 times a month by CXO level employees at Pockit, meaning someone at leadership level is using it for business performance insight 1.5x a day.
We’re delighted by the results and our working relationship. We look forward to continuing the journey down the path to growth with the Pockit team!
We’re delighted by the results and our working relationship. We look forward to continuing the journey down the path to growth with the Pockit team!
To hear more, head to Addesu.com. Or follow us on LinkedIn.
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Increase in gross profit, inc. marketing costs
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NATIONAL AWARDS SHORTLISTS
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