Highly competitive marketplace requires some advanced thinking
Finding the Path to App Growth
BACKGROUND
- Overcoming Strategic Challenges for Pockit
- Tighter acquisition cost ceilings compared to competitors required a more efficient approach.
- Addressing the diverse target audiences for Pockit’s range of products added complexity.
- Internal misalignment between marketing (focused on sign-ups) and finance (focused on revenue) created strategic disconnects.
- Slow ad creative production processes, siloed from media team input, delayed execution and optimization.
SOLUTION
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Aligning Marketing Goals with Business Objectives
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Realigned marketing goals and business objectives by integrating back-end Pockit revenue data with ad platforms.
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Automated daily dashboards provided detailed revenue performance breakdowns across platforms and campaigns, enabling better decision-making.
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Included creative performance reporting to establish a unified measure of success for creative optimization.
RESULTS
- Driving Digital Growth and Engagement for Pockit
- Simplified Pockit’s journey towards digital growth, transforming team collaboration and revealing true performance insights.
- Achieved high engagement from leadership, with our platform accessed 44 times a month by CXO-level employees—averaging 1.5 uses per day for performance insights.
- Delighted with the results and collaboration, we’re excited to continue supporting Pockit on their growth journey.
RESULTS
Cost Per Active Customer
Reducing the cost of gaining paying customers
-20
%
Gross Profit
Increase in gross profit
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+
%
Revenue Generating Users
Increasing the number of user who generate revenue
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+
%
Cross Channel
Qualified Leads For A Development Agency
Fred Maude
Reading time: 3 minutes
Paid Social
Capitalising on Organic Success
Hana Genena
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Paid Search
Driving international growth with AI
Fred Maude
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Cross Channel
Growing Priority Brands
Hana Genena
Reading time: 7 minutes
