How we utilised Air & Grace’s strengths to better their paid advertising.
Air & Grace: Capitalising on Organic Success
BACKGROUND
- Boosting Organic Posts & Site Performance
- Air & Grace produces a wide range of quality organic content that aligns with their unique tone of voice, incorporating a commercial element to connect with their audience.
- They have a large and loyal social following, but many followers aren’t seeing posts due to Meta’s limitations on organic reach.
- Boosting native posts through Instagram generates high impression volumes; however, it hasn’t led to increased revenue.
- This approach increases spending with Meta but doesn’t yield a tangible business impact for Air & Grace.
Solution
-
Integrating Post Boosting into Addesu's Funnel-Segmented Campaign Structure
-
Top Funnel Campaigns: Target users who are not yet aware of Air & Grace. Content is tailored to introduce the brand and attract a new audience.
-
Mid Funnel Campaigns: Engage existing followers who have not yet visited the website. Designed to encourage site visits and deepen engagement with the brand.
-
Bottom Funnel Campaigns: Target site visitors who have not yet converted. Focused on driving conversions by re-engaging visitors with more personalized content and offers.
-
Conversion Goals: Each funnel stage has specific conversion goals optimized to the audience’s level of familiarity and engagement.
-
Post Testing: Multiple posts are tested at each funnel stage, with successful content feeding into future campaigns for continuous optimization.
RESULTS
Cost Per Impression
Delivering efficiency of delivery
23
-
%
Click Through Rate
Increasing the visitors to site
+
%
Return on Ad Spend
Delivering much more for less
+
%
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