Capitalising on Organic success
BACKGROUND
- Boosting Organic Posts & Site Performance
- Air & Grace produces a wide range of quality organic content that aligns with their unique tone of voice, incorporating a commercial element to connect with their audience.
- They have a large and loyal social following, but many followers aren’t seeing posts due to Meta’s limitations on organic reach.
- Boosting native posts through Instagram generates high impression volumes; however, it hasn’t led to increased revenue.
- This approach increases spending with Meta but doesn’t yield a tangible business impact for Air & Grace.
Solution
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Integrating Post Boosting into Addesu's Funnel-Segmented Campaign Structure
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Top Funnel Campaigns: Target users who are not yet aware of Air & Grace. Content is tailored to introduce the brand and attract a new audience.
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Mid Funnel Campaigns: Engage existing followers who have not yet visited the website. Designed to encourage site visits and deepen engagement with the brand.
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Bottom Funnel Campaigns: Target site visitors who have not yet converted. Focused on driving conversions by re-engaging visitors with more personalized content and offers.
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Conversion Goals: Each funnel stage has specific conversion goals optimized to the audience’s level of familiarity and engagement.
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Post Testing: Multiple posts are tested at each funnel stage, with successful content feeding into future campaigns for continuous optimization.
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