How we utilised Shoplytics’ measurement capabilities to deliver growth for 4Living.
4Living: Bridging Measurement Gaps to Drive Performance
BACKGROUND
- Tackling Privacy Restrictions to Drive Business Growth
- 4Living sell a range of quality home and garden furniture. We’d been working with them for a number of years delivering positive results for their business.
- As with many companies trading online, the introduction of a host of privacy measures had an impact on how their website was performing.
- Inconsistencies in data, accuracy of tracking and rising ad costs were all impacting our ability to optimise campaigns properly.
- We needed to find a solution that would reverse this slide and return 4Living to growth.
SOLUTION
-
Launching with Shoplytics to Bridge the Measurement Gap
-
Server-side Tracking: Shoplytics enabled reliable data flow unaffected by browser limitations or ad-blockers.
-
Custom Retargeting Audiences: We were then able to leverage behavioural data captured by Shoplytics to refine audience segmentation and boost ad relevance.
-
POAS (Profit on Ad Spend) Tracking: By also integrating net revenue tracking, we could focus on true profitability rather than generic revenue metrics.
RESULTS
Revenue Uplift
After 6 months of optimising to improved data
30
+
%
CPC Reduction
From smarter retargeting strategies
-
%
Tracking Accuracy
Significant closure of data gaps
%
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