Addesu shortlisted for Two Global Performance Marketing Awards
- Fred Maude
- Reading time: 2 minutes
The team at Addesu is proud to share that we have been shortlisted for the Performance Marketing Awards in two categories: Best Paid Search Campaign and Best Use of AI in Performance.
We are being recognised by our work with Maison Flâneur, a premium homeware marketplace looking to scale Google Shopping across a massive 30,000 item catalog. With over 300 brands in their feed, maintaining consistent, high-quality product titles was a major barrier to growth. In the Shopping ecosystem, title quality is the primary driver for matching user intent, yet manual optimisation at this scale is impossible.
To solve this, we utilised our custom GPT Title Tool. This technology functions as a proprietary data pipeline that connects the OpenAI API with live search term data. It automatically identifies core attributes like material or colour and rewrites titles to lead with keywords that shoppers actually use. By automating this logic, we can optimise thousands of SKUs in a single prompt, ensuring every product is aligned with Google’s best practices in real time.
The impact on efficiency was immediate. US campaigns saw conversion rates climb by 41%, while the UK market experienced a 21% increase. Additionally, Return on Ad Spend (ROAS) rose by 15% compared to our control groups.
This AI-driven approach is now a core feature of the Addesu platform. We are incredibly proud of the team and look forward to the ceremony!
We are being recognised by our work with Maison Flâneur, a premium homeware marketplace looking to scale Google Shopping across a massive 30,000 item catalog. With over 300 brands in their feed, maintaining consistent, high-quality product titles was a major barrier to growth. In the Shopping ecosystem, title quality is the primary driver for matching user intent, yet manual optimisation at this scale is impossible.
To solve this, we utilised our custom GPT Title Tool. This technology functions as a proprietary data pipeline that connects the OpenAI API with live search term data. It automatically identifies core attributes like material or colour and rewrites titles to lead with keywords that shoppers actually use. By automating this logic, we can optimise thousands of SKUs in a single prompt, ensuring every product is aligned with Google’s best practices in real time.
The impact on efficiency was immediate. US campaigns saw conversion rates climb by 41%, while the UK market experienced a 21% increase. Additionally, Return on Ad Spend (ROAS) rose by 15% compared to our control groups.
This AI-driven approach is now a core feature of the Addesu platform. We are incredibly proud of the team and look forward to the ceremony!
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