Addesu shortlisted for Global Performance Marketing Awards
- Fred Maude
- Reading time: 2 minutes
Addesu have been shortlisted for the Global Performance Marketing Awards in the Best Paid Search campaign category.
The entry covers our work with Maison Flâneur, a premium marketplace for unique homeware. They had sought to improve the efficiency of their paid search campaigns, particularly across UK and US markets. The complexity of their product feed, spanning over 60,000 items from multiple brands which updated daily with new items, posed significant challenges for performance. Especially in Google Shopping, where product title quality is critical for matching user intent.
To address this, we built a custom GenAI pipeline using ChatGPT, transforming product titles at scale. This automated system extracts key product attributes (e.g., material, colour, gender), rewrites titles to meet Google best practices, filters low-quality entries, and manages translations. All in one prompt. Monthly, the system processes up to 60,000 products in just a few hours, dramatically improving title quality and targeting precision.
Results were striking. In the UK, conversion rates rose by 21.36% in test campaigns vs. an 11.72% drop in control. In the US, conversion increased 41.18% despite fewer clicks, underscoring improved efficiency.
This innovation is now being scaled across all campaigns and has been integrated into the Addesu platform, allowing other brands to preview its transformative potential.
The entry covers our work with Maison Flâneur, a premium marketplace for unique homeware. They had sought to improve the efficiency of their paid search campaigns, particularly across UK and US markets. The complexity of their product feed, spanning over 60,000 items from multiple brands which updated daily with new items, posed significant challenges for performance. Especially in Google Shopping, where product title quality is critical for matching user intent.
To address this, we built a custom GenAI pipeline using ChatGPT, transforming product titles at scale. This automated system extracts key product attributes (e.g., material, colour, gender), rewrites titles to meet Google best practices, filters low-quality entries, and manages translations. All in one prompt. Monthly, the system processes up to 60,000 products in just a few hours, dramatically improving title quality and targeting precision.
Results were striking. In the UK, conversion rates rose by 21.36% in test campaigns vs. an 11.72% drop in control. In the US, conversion increased 41.18% despite fewer clicks, underscoring improved efficiency.
This innovation is now being scaled across all campaigns and has been integrated into the Addesu platform, allowing other brands to preview its transformative potential.
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