Take our Smart Simplicity Assessment

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- Step 1 of 7

Strategy.

Evaluates how clearly defined, focused, and adaptable the digital growth strategy is in aligning with overall business objectives.

Question 1.

Which of these best describes how your digital strategy aligns with your business strategy? *

Nascent - Digital strategy operates independently, with little to no connection to overall business strategy.
Emerging - Digital strategy is loosely aligned with business goals but developed separately, with limited integration between teams.
Established - Digital strategy is informed by business strategy, with collaboration across teams to ensure alignment on key objectives.
Advanced - Digital strategy is seamlessly integrated with business strategy, developed collaboratively to fully support and drive overall business goals.

Jack
Co-Founder

Question 2.

Which of these best describes your approach to customer profiling and strategy development? *

Nascent - No formal customer profiles; strategy is developed based on intuition or basic demographic data.
Emerging - Basic customer profiles are created manually using simple segmentation (e.g., age, location, or purchase history).
Established - Customer profiles include detailed segmentation and are informed by data analysis, with some automation in the profiling process.
Advanced - Comprehensive, dynamic customer profiles are automatically generated and continuously updated using advanced analytics and AI, fully integrated into strategy development.

Emma
Account Manager

Measurement.

Assesses whether your approach to measuring the impact of your strategy is streamlined, meaningful, and effectively guides decision-making.

Question 3.

Which of these best describes your process for deciding on a digital measurement strategy that ensures actionable, smart outputs? *

Nascent - There is no formal process for defining a digital measurement strategy, and outputs are often unclear or misaligned with business needs.
Emerging - A basic process exists for determining measurement strategy, but it is inconsistent and results in outputs that are difficult for the business to act upon.
Established - A clear and structured process is in place to define measurement strategy, producing outputs that are relevant and useful for business decisions.
Advanced - The measurement strategy process is highly effective, delivering simple, smart, and actionable outputs that are seamlessly aligned with business goals.

Fred
Co-Founder

Question 4.

Which of these best describes the simplicity and effectiveness of your approach to digital attribution as part of your measurement strategy? *

Nascent- No formal digital attribution approach is in place, leading to unclear insights on campaign performance.
Emerging - A basic attribution model is used, but it is overly simplistic or manually managed, limiting its accuracy and impact.
Established - A structured and partially automated attribution model is in place, balancing simplicity and effectiveness in providing actionable insights.
Advanced - A sophisticated but streamlined attribution approach is fully integrated, delivering clear and actionable insights with minimal complexity.

Hana
Account Executive

Creative.

Looks at how well creative outputs balance innovation with clarity to drive engagement and performance.

Question 5.

Which of these best describes your approach to digital creative design when aligning with campaign objectives? *

Nascent - Creative design is developed independently of campaign objectives, with little alignment to target audience needs or goals.
Emerging - Creative design is informed by campaign objectives but often lacks consistency or depth in addressing specific audience insights.
Established - Creative design is closely aligned with campaign objectives, leveraging audience insights and brand guidelines to create effective, targeted assets.
Advanced - Creative design is fully integrated into campaign strategy, dynamically tailored to audience segments, and optimized continuously for maximum engagement and performance.

Vince
Account Executive

Question 6.

How effectively do you optimise digital creative based on performance insights? *

Nascent - Creative is rarely updated or optimized based on performance data, leading to stagnant or underperforming campaigns.
Emerging - Some performance data is used to inform creative updates, but changes are infrequent and require significant manual effort.
Established - Performance insights are regularly reviewed and used to optimize creative through structured testing and iteration.
Advanced- Creative design is fully integrated into campaign strategy, dynamically tailored to audience segments, and optimized continuously for maximum engagement and performance.

Jacob
Senior Account Manager

Data & Reporting.

Examines the simplicity, accessibility, and actionability of data and reporting systems.

Question 7.

Which of these best describes your weekly reporting process for campaign performance and alignment across platforms? *

Nascent - Rely solely on eCommerce/CRM platforms for reporting, manually reviewing data from all advertising platforms to assess alignment, requiring significant manual effort.
Emerging - Manually extract data from all advertising platforms and centralise it in a tool like Google Sheets for stakeholders to review, with limited automation or integration.
stablished - Some level of automation is in place to pull data from platforms, with reports generated automatically, though some manual adjustments and reviews are still required.
Advanced - Fully automated reporting, with data seamlessly integrated from all platforms, allowing immediate access to actionable insights with no manual intervention.

Nandini
Data Analyst

Question 8.

Which of these best describes how your digital marketing efforts are personalized based on first party data? *

Nascent - First party data is rarely used for personalisation, with digital marketing efforts primarily generic and not tailored to individual First party needs or behaviors.
Emerging - First party data is used occasionally for personalisation, but the efforts are limited and not consistently optimized to drive meaningful engagement or conversions.
Established - First party data is regularly leveraged to personalize digital marketing efforts, with some degree of segmentation and targeting based on First party behaviors and preferences.
Advanced - Digital marketing efforts are fully personalised using advanced first party data segmentation and insights, delivering highly relevant and tailored content that drives strong engagement and conversion.

Phil
Senior Account Executive

Planning & Execution.

Considers how efficiently campaigns and initiatives are planned, coordinated, and delivered across teams.

Question 9.

Which of these best describes your approach to setting and aligning goals for paid media campaigns? *

Nascent - Goals are vague or not formally defined, with little alignment between campaign objectives and overall business strategy.
Emerging Campaign goals are defined, but they may not always be aligned with broader business objectives or tracked consistently.
Established - Clear goals are set for each campaign, with a structured process for aligning them with business objectives, though some gaps remain.
Advanced - Campaign goals are always clearly defined and fully aligned with business strategy, ensuring that all efforts are consistently focused on measurable outcomes.

Emma
Account Manager

Question 10.

Which of these best describes the speed and flexibility of your paid media campaign execution? *

Nascent - Campaigns take a long time to launch, and any changes or optimisations are slow and difficult to implement.
Emerging - Campaigns are launched relatively quickly, but making adjustments or responding to performance data can take time and effort.
Established - Campaigns are executed promptly, with some flexibility to adjust or optimize based on performance insights as needed.
Advanced - Campaigns are executed quickly and are highly flexible, with real-time adjustments made as needed based on performance data and market conditions.

Jacob
Senior Account Manager

Optimisation.

Measures the consistency and effectiveness of efforts to refine and improve performance based on insights.

Question 11.

Which of these best describes your approach to testing and experimentation in paid media campaigns to drive optimisation? *

Nascent - No formal testing or experimentation is conducted; campaigns are based on assumptions or past performance.
Emerging - Ad hoc testing is done, with basic A/B tests conducted periodically to assess campaign performance.
Established - A structured testing approach is in place, with regular A/B testing and experimentation used to optimize campaigns.
Advanced- A continuous, data-driven experimentation culture is in place, with multivariate and advanced testing techniques used to refine and optimize campaigns dynamically.

Hana
Account Executive

Question 12.

Which of these best describes the use of automation in your approach to optimising paid media campaigns? *

Nascent - Optimisation is done manually, requiring constant intervention and adjustments to campaign elements.
Emerging - Some automation is used for basic tasks like bid adjustments, but optimisation still requires frequent manual oversight
Established - Automation is used for key optimisation tasks such as budget allocation and bid adjustments, but manual fine-tuning is still necessary.
Advanced - Campaigns are fully automated, with advanced algorithms handling all optimisation tasks, from bidding to creative adjustments, with minimal manual intervention.

Vince
Account Executive

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