Should brands be using AI for their creative? – Highlights from our March 2026 webinar
- Fred Maude
- Reading time: 10 minutes
There are many operational benefits to using AI in your digital creative process. Across idea generation, design, production and everything in between, it’s pretty much accepted that AI has been able to reduce time and cost investments for businesses that use it.
More streamlined, more efficient, more flexible and more scalable.
The reality of the situation isn’t that straightforward, though. There is also increasing evidence of negative customer sentiment towards use of AI. When customers are able to tell that you’re using AI as part of your creative process, it’s impacting how they view your brand, and as a result whether they buy from you or not.
Research conducted by Daniel Belanche and his team out of the University of Zaragoza show clear trends in this direction. Available here.
Our panel of experts looked to tackle the nuance behind the question – should brands be daring to use AI in their creative production processes? We were lucky to be joined by Kristen Hanby (Content creator and Founder at LOHA), Rachel Glynn (Commercial Growth Lead at Signet, Derek Rose and Radley) and Roshni Bhalla (Creative specialist and Founder at there.)- thanks to them all for their contributions.
You can access the full recording on demand here.
If you’re looking for a speedier digest, check out some of the highlights below.
Rachel has a wealth of experience in driving brand growth, and knows how customers think.
This is her response to whether it matters if a customer can (or can’t) tell that a brand is using AI in their creative.
Roshni has built a business that helps brands across the entire creative journey, and has been introducing AI into processes where it makes sense.
Here’s Roshni addressing the question – which elements of the creative ideation, design and production process is AI best at?
Kristen has 20+million followers across all of his social channels, and knows how to build content that drives long term loyalty.
Kristen spoke about his feelings on AI adoption by businesses, and under what circumstances brands should dare to take the step.
And finally, to close us out, a bit of bonus content from Rachel again on where are the most common areas that she’s seeing brands go wrong in their use of AI in their creative processes.
We hope you enjoyed the content. Again, you can watch the full webinar on demand here.
More streamlined, more efficient, more flexible and more scalable.
The reality of the situation isn’t that straightforward, though. There is also increasing evidence of negative customer sentiment towards use of AI. When customers are able to tell that you’re using AI as part of your creative process, it’s impacting how they view your brand, and as a result whether they buy from you or not.
Research conducted by Daniel Belanche and his team out of the University of Zaragoza show clear trends in this direction. Available here.
Our panel of experts looked to tackle the nuance behind the question – should brands be daring to use AI in their creative production processes? We were lucky to be joined by Kristen Hanby (Content creator and Founder at LOHA), Rachel Glynn (Commercial Growth Lead at Signet, Derek Rose and Radley) and Roshni Bhalla (Creative specialist and Founder at there.)- thanks to them all for their contributions.
You can access the full recording on demand here.
If you’re looking for a speedier digest, check out some of the highlights below.
Rachel Glynn, Commercial Growth Lead at Signet, Derek Rose & Radley
Rachel has a wealth of experience in driving brand growth, and knows how customers think.
This is her response to whether it matters if a customer can (or can’t) tell that a brand is using AI in their creative.
Roshni Bhalla, Founder at there., Creative Agency
Roshni has built a business that helps brands across the entire creative journey, and has been introducing AI into processes where it makes sense.
Here’s Roshni addressing the question – which elements of the creative ideation, design and production process is AI best at?
Kristen Hanby, Content Creator and Founder at LOHA
Kristen has 20+million followers across all of his social channels, and knows how to build content that drives long term loyalty.
Kristen spoke about his feelings on AI adoption by businesses, and under what circumstances brands should dare to take the step.
And finally, to close us out, a bit of bonus content from Rachel again on where are the most common areas that she’s seeing brands go wrong in their use of AI in their creative processes.
We hope you enjoyed the content. Again, you can watch the full webinar on demand here.
