Our platform – Addesu

The Addesu platform

Gain access to smart simplicity

Whether consulting or managing, our people lean on the Addesu platform to help unlock growth for our customers.

The cross-channel and creative reporting features bring new levels of insight into performance, whilst our AI-enabled tools and automated monitoring and alerts systems complete once labour-intensive tasks with ease.

Our platform helps digital professionals in a number of ways:

“I spend too much time on cross-channel reporting”

Bring everything under one roof. Addesu integrates with all of your ad platforms, plus other sources like Shopify, Hubspot and Fospha.

“Checking campaign spends in every ad platform is time sapping”

Build rules and alerts that assess data across multiple platforms at once. Think TikTok against Pinterest, or Meta against Google, allowing you to make informed campaign changes at speed.

Average Time saved per channel

22 minutes a week

“I can’t see the full picture to inform my decision-making”

Having all your platform data side-by-side unlocks new levels of insight. From granular account details for the specialists, to executive views for business leaders.

Average use by business leaders:

Viewed 2.2x a Day

“I’m drowning in all the notifications each ad platform sends me”

Our system checks for unusual fluctuations across Google, Meta, TikTok, LinkedIn, Pinterest, and more—and alerts you only when something needs your attention.

CTR Improvement from Feed AI

0 %

“We don’t know where our next incremental gains are coming from”

Our AI toolkit is the answer. For example, we have an AI product feed tool that uses generative AI to optimise product titles in your feeds. In doing so, it gives back the time you’d otherwise have spent manually editing yourself.

“There are too many knowledge gaps in our operation to be successful”

Addesu’s network of freelance specialists are at your disposal through our platform. Simply make them aware of what you need support with and they’ll apply for the brief.

Platform Features

Centralised Reporting

Cross-platform reporting is a time sapper. We’ve been there, and know what Monday mornings can be like as you drag yourself through each platform.

Our solution solves that, bringing everything into one place where your whole organisation can view it.

All of your ad platforms, plus other sources like Shopify, Hubspot and Fospha, each have integrations into Addesu.

Automated monitoring

Pick the platform, account or campaign you want to monitor, and build rules and alerts that assess data across multiple at once.

Our system then checks for unusual fluctuations across your paid media ecosystem, and alerts you only when something needs your attention.

Think TikTok against Pinterest, or Meta against Google, allowing you to make informed campaign changes at speed.

AI driven growth tools

New releases are coming all the time based on the common customer pain points we identify.

The latest uses generative AI to optimise product titles in your feeds. In doing so, it gives back the time you’d otherwise have spent manually editing yourself.

The tool delivers strong results, with significant CPC reductions and uplifts in impression volumes the consistent gain areas.

Specialist marketplace

Addesu’s network of freelance specialists are at your disposal through our platform.

Simply make them aware of what you need support with and they’ll apply for the brief.

Our platform monitoring tools will also allow you to stay on top of their work to make sure no ones missing a beat