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Paid Media Growth Experts

Delivering best in class campaigns across paid search and paid social, with custom-built solutions in feed management, automation and creative optimisation.

Our support is guided by specific principles we’ve designed across media planning, execution and optimisation, sitting at the heart of the success we deliver for our customers. 

Take our assessment to see how we work
  • services

Managed Support

Our managed support is guided by specific principles we’ve designed across media planning, execution and optimisation – all centred around smart simplicity. Applied to our Paid Search, Paid Social, Feed Management and Programmatic Display strategies, these adopted principles are at the heart of the success we deliver for our customers, allowing us to stay on top of our ever-evolving landscape.
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  • Media Planning
  • Media Execution
  • Media Optimisation
  • Google Ads
  • Microsoft Ads
  • Meta Ads
  • TikTok Ads
  • Pinterest Ads
  • X Ads
  • LinkedIn Ads

Media Planning

At Addesu, our unbiased approach to media planning unites channels under a strategy designed for adaptability and integrated growth.

Unbiased Selection, Strategic Integration

We go where performance is. We’re not biassed in our thinking for where your investments should focus, and will view each channel’s recommendations with the same scepticism as you.

Tailored to Your Business

Legacy agencies will typically roll out the same growth template for every customer. At Addesu, each strategy we design is specifically curated for that business, accounting for their unique circumstances.

Media Execution

Our execution phase combines technology, expertise, and adaptability to deliver best-in-class results.

Driven by Precision

Execution begins with aligning each channel’s technical setup to ensure smooth, data-driven operation. Whilst integration is important, each platform comes with its own nuances – a one-size-fits-all approach is not good enough

Ahead of Privacy and Automation

Flexible campaign structures that find the right balance between automation and manual control. Robust data strategies for both gathering rich first party data and deploying it into your campaigns.

Media Optimisation

Enabled by the Addesu platform, our approach to optimisation helps us identify the insights that matter, before acting on them through smart simplicity. A constant feedback loop of improvement.

Technology-Enabled Optimisation

The Addesu platform gives a holistic picture of performance, cancelling out unwanted noise from the platforms, and notifies us when changes are required that will deliver proper impact.

Responsive to Channel Evolution

Across all channels, our ongoing testing, learning, and adaptation process allows for incremental improvements that keep campaigns competitive and future-proofed. – The gap between ‘Responsive to Evolution’’ and the text below it also needs to be reduced.

What our customers say

Ben Walker - Co-Founder at Eleven Loves

"Working with the Addesu team has been a great experience. We really appreciate their collaborative and proactive approach. Even when we challenge or question things, it's clear that the team is focused on continuous improvement and driving better results. They're responsive, open to ideas, and genuinely invested in helping us succeed."

Alex Kyriacou - Head of Marketing at MVMT London

"We've been working with Addessu for over a year, and the experience has been fantastic. Their guidance on setting up ads and targeting audiences was clear and incredibly helpful. Our bi-weekly check-ins allow us to review progress and make necessary adjustments, keeping our strategy effective. Overall, we’re extremely pleased with their support, and our business has seen significant growth as a result"

Phil Rowbottom - Commercial Director at Derek Rose

"Addesu’s insights have been instrumental in driving our growth strategy."

Maxim Kostenko - Chief Product Officer at Pockit

"From the outset of our partnership, Addesu has brought exceptional insight, skill, and strategic clarity to the table. Their dedication and deep understanding of digital marketing have been instrumental in building the trust that underpins our collaboration. That trust has allowed us to fully commit to a strategy that has transformed our business performance."

Lexie-Marketing Manager at Simply Roasted

“Addesu set up and structured the frameworks for my search and social campaigns. Since the get go they have been a huge asset to the team.”

Vanessa-Digital Marketing Manager at Maison Flâneur

"Our results were simply phenomenal. Thanks to Addesu, our business has seen a significant increase in traffic, leads, and sales. They have helped me to reach my target audience more effectively, and have provided invaluable insights that have allowed me to refine my marketing approach even further."

Cross Channel

4Living: Bridging Measurement Gaps to Drive Performance

Jack Carr

Reading time: 5 minutes

Cross Channel

Verticode: Qualified Leads For A Development Agency

Fred Maude

Reading time: 3 minutes

Paid Social

Air & Grace: Capitalising on Organic Success

Hana Genena

Reading time: 4 minutes

Paid Search

Blizzard Gear Store: Driving international growth with AI

Fred Maude

Reading time: 6 minutes

Cross Channel

Maison Flaneur: Growing Priority Brands

Hana Genena

Reading time: 7 minutes

Data Analytics

Pockit: Finding the Path to App Growth

Jack Carr

Reading time: 6 minutes

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