Photocrowd: Finding new stock through smart campaign expansion
BACKGROUND
- Founded in 2012 by Mike Betts, Photocrowd offers daily contests across a wide range of themes, allowing participants to refine their skills, receive peer and expert reviews, and earn recognition or prizes.
- For most of our partnership, our paid search strategy had focused on contest/competition related keywords. This has driven stable growth, but we challenged ourselves to find new audiences to expand into.
- There were complications that blocked our path to expansion. Other high intent keyword spaces were extremely expensive, and those that were affordable appeared low intent in nature.
SOLUTION
-
Smart Expansion
-
Our regular search query report analysis highlighted a small amount of conversions coming through stock photo related terms.
-
These weren’t part of our core targeting, but we developed a testing hypothesis designed around targeting these terms and the companies offering such services.
-
Once the foundations were in place, we’ve helped them expand their investments to achieve great performance.
RESULTS
Mike Betts, Founder at Photocrowd – “Addesu identifying this slightly left-field source of relevant traffic has helped boost the account and bring more users to Photocrowd, which is a big win for us“
IMPACT
Conversions coming from new campaigns
24
%
CTR Improvement
+
%
Reduction in CPA
-
%
Paid Search
AI Toolkit transforms Shopping performance
Vince Celestial
Reading time: 4 minutes
Paid Search
Photocrowd: Finding new stock through smart campaign expansion
Hana Genena
Reading time: 4 minutes
Paid Search
Proton VPN: Spotting opportunity in adversity
Phil Bennings
Reading time: 7 minutes
Cross Channel
MVMT: Helping their internal team get people dancing!
Hana Genena
Reading time: 5 minutes
Paid Search
Maison Flâneur: AI Toolkit transforms Shopping performance
Jack Carr
Reading time: 5 minutes
