AI Toolkit transforms Shopping performance
SITUATION
- We work with a number of brands who have large product feeds. As a result, PMAX and Google Shopping campaign performance are critical to determining overall success.
- Feed optimisation is a key method of growing visibility in the competitive Shopping ecosystem. However, there are a number of hurdles to navigate when attempting to action these improvements.
- For example, product title optimisation is extremely challenging across multiple brands, with different title structures, attributes & categories. It’s extremely time intensive, and requires significant technical knowledge.
SOLUTION
-
Deploying our Gen-AI Product Feed Tool
-
We used our GPT Title Tool to transform feed titles over thousands of products.
-
It combines product data, search term data & feed optimisation best practices with our proprietary data pipeline using the OpenAI GPT API.
-
The more relevant titles help our ads to show for more high value search queries, which had a huge impact on audience quality & consequently on conversion rate.
RESULTS
Vanessa Ollis, Digital Marketing Manager at Maison Flâneur – ““We saw a clear uplift in conversion rates, especially in the US, thanks to smarter feed optimisation that aligned perfectly with how our customers search.”
IMPACT
Increase in conversion rate for Maison Flaneur
41
+
%
Decrease in cost per conversion for Ghostbikes
-
%
Reduction in CPC for 4Living
-
%
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