Chat-GPT Powered Product Title Optimisation
Blizzard Gear Store: Driving international growth with AI
BACKGROUND
- Driving Revenue Growth in International Markets
- Blizzard Gear Store aimed to drive revenue growth in international markets through their Google Shopping campaigns.
- They operated feeds in over 10 languages but faced challenges in phrasing product titles to match local dialects.
- As a result, campaign engagement was significantly impacted.
The Solution
-
Optimizing Titles for Local Markets
-
Addesu deployed their GPT-Title Optimizer to rebuild product titles in local languages, ensuring alignment with regional preferences and top-converting search terms.
-
The fully automated process saved hours of manual effort while delivering exceptional results.
Results
Delivering growth across the shopping board
Increase in Impressions
33
%
Increase in Click Through Rate
Greater relevance to search terms means users are more likely to click through
+
%
Decrease in Cost Per Click
Improving relevancy and user engagement delivers cheaper Traffic
-
%
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