We are thrilled to announce that Addesu is a finalist in the Best Performance Marketing Technology award at the Performance Marketing Awards!
These awards are a huge part of our industry and our history as a company. Fred and Jack both attended for the first time over 6 years ago. Our founders have PMA pedigree, but it’s even more exciting to be representing our own company for the first of (hopefully) many award ceremonies.
For a sneak peek on what has wowed the judges so far, we’ve added a flavour of our entry below:
As a company, our mission is to help digital advertising thrive, by inspiring positive partnerships. Marketing has been plagued by a lack of trust for years, with Advertising Executives being named the least trusted profession for two of the last three years (Ipsos Mori). This makes them less trustworthy than Politicians!
The trust issues are rooted in a lack of transparency, inaccurate measurement & supplier inflexibility. These issues are yet to be properly addressed and remain the leading cause of the high supplier/agency churn rate.
Our platform brings transparency, accountability, and trust to digital advertising. Addesu addresses the challenges facing the digital advertising industry through three key products – Marketplace, Consultant, and Operational Support.
These reduce the technical complexity required to book, run & monitor advertising campaigns by amalgamating years of experience with a highly sophisticated network of APIs and data pipelines.
To find out more about how Addesu can help bring trust & transparency back to your advertising partnerships – don’t hesitate to reach out!
