Managed Support

Our managed support is guided by specific principles we’ve designed across media planning, execution and optimisation – all centred around smart simplicity. Applied to our Paid Search, Paid Social, Feed Management and Programmatic Display strategies, these adopted principles are at the heart of the success we deliver for our customers, allowing us to stay on top of our ever-evolving landscape.

Media Planning

At Addesu, our unbiased approach to media planning unites channels under a strategy designed for adaptability and integrated growth.

Unbiased Selection, Strategic Integration

We go where performance is. We’re not biassed in our thinking for where your investments should focus, and will view each channel’s recommendations with the same scepticism as you. For the channels we do select, we’ll always approach with a connected mindset, looking to drive impact across your entire strategy.

Tailored to Your Business

Legacy agencies will typically roll out the same growth template for every customer. At Addesu, each strategy we design is specifically curated for that business, accounting for their unique circumstances. We’re proud of our ability to get under the hood of our customers’ organisations and build approaches that drive true impact.

Media Execution

Our execution phase combines technology, expertise, and adaptability to deliver best-in-class results.

Driven by Precision

Execution begins with aligning each channel’s technical setup to ensure smooth, data-driven operation. Whilst integration is important, each platform comes with its own nuances, whether it is the audience, creative, data and feed strategies, or all of the above & more. A one-size-fits-all approach is not good enough.

Ahead of Privacy and Automation

Privacy regulations and automation are impacting every channel. Our approach to execution considers these factors. Flexible campaign structures that find the right balance between automation and manual control. Robust data strategies for both gathering rich first party data and deploying it into your campaigns.

Media Optimisation

Enabled by the Addesu platform, our approach to optimisation helps us identify the insights that matter, before acting on them through smart simplicity. A constant feedback loop of improvement.

Technology-Enabled Optimisation

The centralised reporting and automated monitoring within the Addesu platform governs all that we do. Giving a holistic picture of performance, cancelling out unwanted noise from the platforms, and notifying us when changes are required that will deliver proper impact. This saves significant time, allowing us to focus on the things that matter.

Responsive to Channel Evolution

Each channel is constantly evolving, and our feedback loop is designed to keep each channel responsive to these shifts. Across all channels, our ongoing testing, learning, and adaptation process allows for incremental improvements that keep campaigns competitive and future-proofed.

By focusing on shared themes of integration, adaptability, and technology-enabled optimisation, our unified approach across Paid Search, Paid Social, Feed Management, and Programmatic Display builds a media strategy that enhances each channel’s strengths, creating a well-rounded and resilient media presence.