Get ready for the new normal of Paid Search.
The role of the agency in Paid Search has changed. Increased automation means the days of manually tweaking copy, keyword bids & bid modifiers are well & truly over.
Agencies that tell you that their granular SKAG structure is outperforming PMAX may still be right in the short term, but they aren’t preparing you for the future.
Now is the time to test, learn & understand how to maximise your returns from the new campaign types. These are the future, and Google isn’t in the habit of looking back.
Get insight into your paid & organic performance
Increases in your paid search performance are too often at the expense of your organic results. In essence, you’re just paying Google for clicks you’d have got anyway for free. That is before diving into the fact you’ve probably also paid an SEO agency to help increase your organic rankings!
Across Search Console, Google Ads, and other data sources, the data is all there, it is just too rarely stitched together. We’ll run a full assessment of your presence across paid & organic, and incorporate the impact of our audit actions on your total search performance, not just a siloed view of paid increases.
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