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			<title>Addesu Platform Features: Part 2 – The Knowledge Hub</title>
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			<pubDate><![CDATA[Thu, 03 Sep 2026 10:52:58 +0000]]></pubDate>
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			<title>Addesu Platform Features: Part 3 – Our Advanced SQR Intelligence Tool</title>
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			<pubDate><![CDATA[Thu, 03 Sep 2026 10:28:06 +0000]]></pubDate>
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			<title>Google cleared up the August 17th bidding change. How will it affect you?</title>
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			<title>What you need to know before you set up OpenAI Ads</title>
			<pubDate><![CDATA[Wed, 02 Sep 2026 12:56:53 +0000]]></pubDate>
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			<title>How to install the OpenAI Ads pixel on WordPress and WooCommerce</title>
			<pubDate><![CDATA[Wed, 02 Sep 2026 12:55:35 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/how-to-get-your-product-feed-live-on-openai-ads/]]></guid>
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			<title>How to get your product feed live on OpenAI Ads</title>
			<pubDate><![CDATA[Wed, 02 Sep 2026 12:53:36 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/how-to-install-the-openai-ads-pixel-on-shopify/]]></guid>
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			<title>How to install the OpenAI Ads pixel on Shopify</title>
			<pubDate><![CDATA[Wed, 02 Sep 2026 12:49:53 +0000]]></pubDate>
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			<title>Why your ad platform reports 20x more B2B conversions than your CRM received</title>
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			<title>Google&#8217;s August 2026 Bidding Change: What It Really Means</title>
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			<pubDate><![CDATA[Wed, 02 Sep 2026 09:05:21 +0000]]></pubDate>
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			<pubDate><![CDATA[Tue, 01 Sep 2026 16:10:13 +0000]]></pubDate>
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			<pubDate><![CDATA[Tue, 01 Sep 2026 15:26:59 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/case-study/proton-a-tale-of-consistent-growth/]]></guid>
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			<title>Proton: A Tale of Consistent Growth</title>
			<pubDate><![CDATA[Tue, 25 Aug 2026 13:42:44 +0000]]></pubDate>
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			<title>Alex Kyriacou &#8211; Head of Marketing at MVMT London</title>
			<pubDate><![CDATA[Thu, 20 Aug 2026 12:28:03 +0000]]></pubDate>
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			<title>Why smart simplicity should be at every businesses core</title>
			<pubDate><![CDATA[Thu, 06 Aug 2026 14:03:04 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/staying-ahead-of-digital-manual-labour/]]></guid>
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			<title>Staying ahead of digital manual labour</title>
			<pubDate><![CDATA[Thu, 06 Aug 2026 14:02:13 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/tips-for-choosing-the-right-technology/]]></guid>
			<link><![CDATA[https://addesu.com/resources/tips-for-choosing-the-right-technology/]]></link>
			<title>Tips for choosing the right digital technology stack</title>
			<pubDate><![CDATA[Thu, 06 Aug 2026 14:01:20 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/black-friday-a-retrospective/]]></guid>
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			<title>Black Friday: A Retrospective</title>
			<pubDate><![CDATA[Fri, 07 Aug 2026 15:11:31 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/how-to-avoid-becoming-stagnant-5-growth-pitfalls-to-watch-out-for/]]></guid>
			<link><![CDATA[https://addesu.com/resources/how-to-avoid-becoming-stagnant-5-growth-pitfalls-to-watch-out-for/]]></link>
			<title>How to Avoid Your Brand Becoming Stagnant: 5 Growth Pitfalls to Watch Out For</title>
			<pubDate><![CDATA[Fri, 07 Aug 2026 15:10:50 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/how-to-use-ugc-in-paid-media-highlights-from-our-january-2026-webinar/]]></guid>
			<link><![CDATA[https://addesu.com/resources/how-to-use-ugc-in-paid-media-highlights-from-our-january-2026-webinar/]]></link>
			<title>How to use UGC in Paid Media &#8211; Highlights from our January 2026 Webinar</title>
			<pubDate><![CDATA[Fri, 07 Aug 2026 14:27:50 +0000]]></pubDate>
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			<title>Careers</title>
			<pubDate><![CDATA[Fri, 07 Aug 2026 12:33:32 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/addesu-expands-to-south-africa/]]></guid>
			<link><![CDATA[https://addesu.com/resources/addesu-expands-to-south-africa/]]></link>
			<title>Addesu expands to Cape Town, South Africa</title>
			<pubDate><![CDATA[Fri, 07 Aug 2026 09:53:07 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/addesu-shortlisted-for-stand-out-use-of-data/]]></guid>
			<link><![CDATA[https://addesu.com/resources/addesu-shortlisted-for-stand-out-use-of-data/]]></link>
			<title>Addesu shortlisted for Stand Out Use of Data</title>
			<pubDate><![CDATA[Thu, 06 Aug 2026 14:00:17 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/smart-simplicity-the-key-to-an-effective-digital-strategy/]]></guid>
			<link><![CDATA[https://addesu.com/resources/smart-simplicity-the-key-to-an-effective-digital-strategy/]]></link>
			<title>Smart simplicity: The key to an effective digital strategy</title>
			<pubDate><![CDATA[Thu, 06 Aug 2026 13:59:25 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/how-to-design-high-converting-upper-funnel-landing-pages/]]></guid>
			<link><![CDATA[https://addesu.com/resources/how-to-design-high-converting-upper-funnel-landing-pages/]]></link>
			<title>How to design high converting upper funnel landing pages</title>
			<pubDate><![CDATA[Thu, 06 Aug 2026 13:58:18 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/how-to-optimise-product-detail-pages-for-maximum-conversions/]]></guid>
			<link><![CDATA[https://addesu.com/resources/how-to-optimise-product-detail-pages-for-maximum-conversions/]]></link>
			<title>How to optimise product detail pages for maximum conversions</title>
			<pubDate><![CDATA[Thu, 06 Aug 2026 13:57:27 +0000]]></pubDate>
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			<link><![CDATA[https://addesu.com/resources/addesu-shortlisted-in-two-categories-at-the-performance-marketing-awards/]]></link>
			<title>Addesu shortlisted in two categories at the Performance Marketing Awards</title>
			<pubDate><![CDATA[Thu, 06 Aug 2026 13:56:34 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/integrating-traditional-digital-channels-with-new-emerging-mediums/]]></guid>
			<link><![CDATA[https://addesu.com/resources/integrating-traditional-digital-channels-with-new-emerging-mediums/]]></link>
			<title>Integrating traditional digital channels with new emerging mediums</title>
			<pubDate><![CDATA[Thu, 06 Aug 2026 13:55:48 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/predicting-the-canadian-federal-election-using-search-trends/]]></guid>
			<link><![CDATA[https://addesu.com/resources/predicting-the-canadian-federal-election-using-search-trends/]]></link>
			<title>Predicting the Canadian federal election using search trends</title>
			<pubDate><![CDATA[Thu, 06 Aug 2026 13:55:00 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/how-to-calculate-the-right-digital-marketing-budget-for-your-brand/]]></guid>
			<link><![CDATA[https://addesu.com/resources/how-to-calculate-the-right-digital-marketing-budget-for-your-brand/]]></link>
			<title>How to calculate the right digital marketing budget for your brand</title>
			<pubDate><![CDATA[Thu, 06 Aug 2026 13:54:09 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/how-startups-should-approach-their-digital-marketing-budget/]]></guid>
			<link><![CDATA[https://addesu.com/resources/how-startups-should-approach-their-digital-marketing-budget/]]></link>
			<title>How startups should approach their digital marketing budget</title>
			<pubDate><![CDATA[Thu, 06 Aug 2026 13:53:13 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/reigniting-growth-how-established-brands-should-rethink-their-marketing-budgets/]]></guid>
			<link><![CDATA[https://addesu.com/resources/reigniting-growth-how-established-brands-should-rethink-their-marketing-budgets/]]></link>
			<title>Reigniting growth: How established brands can rethink marketing budgets</title>
			<pubDate><![CDATA[Thu, 06 Aug 2026 13:52:11 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/protecting-your-domain-strategic-marketing-budgeting-for-large-scale-brands/]]></guid>
			<link><![CDATA[https://addesu.com/resources/protecting-your-domain-strategic-marketing-budgeting-for-large-scale-brands/]]></link>
			<title>Protecting your domain: Strategic marketing budgeting for large-scale brands</title>
			<pubDate><![CDATA[Thu, 06 Aug 2026 13:51:14 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/is-advertising-on-tiktok-right-for-your-business/]]></guid>
			<link><![CDATA[https://addesu.com/resources/is-advertising-on-tiktok-right-for-your-business/]]></link>
			<title>Is advertising on TikTok right for your business?</title>
			<pubDate><![CDATA[Thu, 06 Aug 2026 13:50:31 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/how-much-is-your-free-google-account-actually-worth-to-advertisers/]]></guid>
			<link><![CDATA[https://addesu.com/resources/how-much-is-your-free-google-account-actually-worth-to-advertisers/]]></link>
			<title>How much is your free Google account actually worth to advertisers</title>
			<pubDate><![CDATA[Thu, 03 Sep 2026 10:59:57 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/how-to-work-better-with-what-youve-got-smarter-tracking-attribution-for-b2b-businesses/]]></guid>
			<link><![CDATA[https://addesu.com/resources/how-to-work-better-with-what-youve-got-smarter-tracking-attribution-for-b2b-businesses/]]></link>
			<title>How to work better with what you’ve got: Smarter tracking &amp; attribution for B2B businesses</title>
			<pubDate><![CDATA[Thu, 06 Aug 2026 13:49:38 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/addesu-shortlisted-for-two-awards-at-the-uk-agency-awards/]]></guid>
			<link><![CDATA[https://addesu.com/resources/addesu-shortlisted-for-two-awards-at-the-uk-agency-awards/]]></link>
			<title>Addesu shortlisted for two awards at the UK Agency Awards</title>
			<pubDate><![CDATA[Thu, 06 Aug 2026 13:48:46 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/our-ai-in-paid-search-series-how-is-ai-altering-our-traditional-serps/]]></guid>
			<link><![CDATA[https://addesu.com/resources/our-ai-in-paid-search-series-how-is-ai-altering-our-traditional-serps/]]></link>
			<title>Our AI in paid search Series: How is AI altering our traditional SERPs?</title>
			<pubDate><![CDATA[Thu, 06 Aug 2026 13:46:27 +0000]]></pubDate>
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			<guid><![CDATA[https://addesu.com/resources/how-ai-is-changing-search-behaviour/]]></guid>
			<link><![CDATA[https://addesu.com/resources/how-ai-is-changing-search-behaviour/]]></link>
			<title>AI part II: Is AI changing how we search?</title>
			<pubDate><![CDATA[Thu, 06 Aug 2026 13:45:25 +0000]]></pubDate>
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			<title>5 Signs You Need Addesu</title>
			<pubDate><![CDATA[Fri, 07 Aug 2026 15:16:21 +0000]]></pubDate>
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