Addesu https://validator.w3.org/feed/docs/rss2.html Smart Simplicity Assessment Home Addesu shortlisted for Stand Out Use of Data Addesu shortlisted in two categories at the Performance Marketing Awards Addesu shortlisted for two awards at the UK Agency Awards Addesu shortlisted for Global Performance Marketing Awards AI Said What? – Highlights from our October 2025 webinar Addesu wins at Global Performance Marketing Awards! Addesu shortlisted for Two Global Performance Marketing Awards 5 Signs You Need Addesu Black Friday: A Retrospective Integrating traditional digital channels with new emerging mediums Predicting the Canadian federal election using search trends How to work better with what you’ve got: Smarter tracking & attribution for B2B businesses How to tell if your agency is really delivering in a QBR Addesu expands to South Africa Business mergers: Your digital task list Why creator content now sits at the heart of paid media Meta’s Andromeda update – what does it really mean? The do’s and don’ts of UGC in paid media Copy translation: Humans vs Gemini, who ends on top? Building our internal knowledge database How startups should approach their digital marketing budget Reigniting growth: How established brands should rethink their marketing budgets Why smart simplicity should be at every businesses core Paid Media Management & Growth Strategy Staying ahead of digital manual labour How to design high-converting upper funnel landing pages Blogs How to optimise product detail pages for maximum conversions Pricing Contact Us Case Studies How to optimise towards profit in your paid media  How to use UGC in Paid Media – Highlights from our January 2026 Webinar Locations Should brands be using AI for their creative? – Highlights from our March 2026 webinar Protecting your domain: Strategic marketing budgeting for large-scale brands How to calculate the right digital marketing budget for your brand Is advertising on TikTok right for your business? AI part III: How brands can get ahead of the age of AI search Our AI in paid search Series: How is AI altering our traditional SERPs? AI part II: Is AI changing how we search? What brands should expect from their agency’s paid media performance reporting Our Story Maison Flâneur: AI Toolkit transforms Shopping performance Tips for choosing the right digital technology Pockit: Finding the Path to App Growth Maison Flâneur: Growing Priority Brands Smart simplicity: The key to an effective digital strategy