# Addesu

> Smart Simplicity for Digital Growth

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## Sitemaps

- [XML Sitemap](https://addesu.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [The ten questions behind every Performance Max campaign we build](https://addesu.com/resources/the-ten-questions-behind-every-performance-max-campaign-we-build/): Most Performance Max accounts we audit are rated Average for ad strength. Discover the ten build decisions behind every campaign and how we check them.
- [Addesu expands to Cape Town, South Africa](https://addesu.com/resources/addesu-expands-to-south-africa/): Addesu opened a new office in Cape Town, South Africa in October 2025,
- [Why sticking to the channels that work is its own growth risk](https://addesu.com/resources/why-sticking-to-the-channels-that-work-is-its-own-growth-risk/): Every paid channel saturates. Discover why relying on proven channels is a growth risk and how a 70-20-10 budget split lets you test new platforms safely.
- [Why should you set up OpenAI Ads? (video explainer)](https://addesu.com/resources/why-should-you-set-up-openai-ads/): Watch our whiteboard walkthrough of the full OpenAI Ads setup process, from account creation to pixel installation, then explore our 4-part guide.
- [How we proved a Google Ads attribution fault and recovered $50,000 in credits](https://addesu.com/resources/how-we-proved-a-google-ads-attribution-fault-and-recovered-50000-in-credits/): Discover how we proved a Google Ads fault, not a campaign issue, caused a 30% to 10% Android conversion collapse, and recovered $50,000 in credits.
- [Why running more ads isn't the same as running more creative variance](https://addesu.com/resources/why-running-more-ads-isnt-the-same-as-running-more-creative-variance/): Creative variance paid media guide: why more ad spend isn't more variety, how to spot the problem, and why it matters most for prospecting, not retargeting.
- [Black Friday: A Retrospective](https://addesu.com/resources/black-friday-a-retrospective/): Nielsen, Adobe and Microsoft data on Black Friday: shopper growth, category winners, and why 'Black November' is here to stay. Read the full breakdown.
- [Addesu shortlisted for Stand Out Use of Data](https://addesu.com/resources/addesu-shortlisted-for-stand-out-use-of-data/): Addesu is shortlisted for Stand Out Use of Data at the UK Digital Excellence Awards, for automated dashboards linking Pockit revenue data to ad platforms.
- [Addesu shortlisted in two categories at the Performance Marketing Awards](https://addesu.com/resources/addesu-shortlisted-in-two-categories-at-the-performance-marketing-awards/): Addesu is shortlisted for Best Finance & Insurance Campaign and Together We Solved That at the 2025 Performance Marketing Awards, for work with Pockit.
- [Integrating traditional digital channels with new emerging mediums](https://addesu.com/resources/integrating-traditional-digital-channels-with-new-emerging-mediums/): Highlights from Addesu and Tangoo's panel with Google and Legends on blending Google, Meta, Connected TV and DOOH into one strategy.
- [Predicting the Canadian federal election using search trends](https://addesu.com/resources/predicting-the-canadian-federal-election-using-search-trends/): How Addesu used Google search trends to forecast Canada's 2025 election, predicting a Liberal-led hung parliament ahead of the result.
- [How to work better with what you’ve got: Smarter tracking & attribution for B2B businesses](https://addesu.com/resources/how-to-work-better-with-what-youve-got-smarter-tracking-attribution-for-b2b-businesses/): Learn how B2B teams can track high-intent conversions, assign lead values, and feed offline revenue data back into Google Ads via GCLIDs.
- [Addesu shortlisted for two awards at the UK Agency Awards](https://addesu.com/resources/addesu-shortlisted-for-two-awards-at-the-uk-agency-awards/): Addesu is shortlisted for two UK Agency Awards: Best Small Independent Agency and Campaign Effectiveness, the latter for its work with Pockit.
- [AI part III: How brands can get ahead of the age of AI search](https://addesu.com/resources/ai-search-strategy-for-brands/): Is your brand ready for AI-driven search (GEO)? Discover our 2026 AI search strategy for combining SEO and PPC to dominate results and visibility.
- [Addesu shortlisted for Global Performance Marketing Awards](https://addesu.com/resources/addesu-shortlisted-for-global-performance-marketing-awards/): Addesu is shortlisted for Best Paid Search Campaign at the Global Performance Marketing Awards, for GenAI-powered Google Shopping work with Maison Flâneur.
- [How to tell if your agency is really delivering in a QBR](https://addesu.com/resources/how-to-tell-if-your-agency-is-really-delivering-in-a-qbr/): Learn the key signs to check during a QBR to know whether your agency is truly delivering - metrics, communication, results and accountability.
- [AI Said What? - Highlights from our October 2025 webinar](https://addesu.com/resources/ai-said-what-webinar-highlights-october-2025/): Discover key takeaways from our ‘AI Said What?’ October 2025 webinar - how ad platform AI is affecting strategy, automation, and paid media teams.
- [Business mergers: Your digital task list](https://addesu.com/resources/digital-tasks-business-merger/): Discover the key digital tasks every business must tackle after a merger, from asset updates to tracking changes, so your integration runs smoothly.
- [Addesu wins at Global Performance Marketing Awards!](https://addesu.com/resources/addesu-wins-global-performance-marketing-awards-2025/): Addesu has been named a winner at the Global Performance Marketing Awards 2025 - discover what this means for our agency and our clients.
- [Copy translation: Humans vs Gemini, who ends on top?](https://addesu.com/resources/translation-humans-vs-gemini-who-ends-on-top/): Can AI truly replace the human touch? We put Gemini to the test against a pro translator. Discover the results and how your business can adapt to the AI era.
- [Building our internal knowledge database](https://addesu.com/resources/building-our-internal-knowledge-database/): How we built an AI agent to transform "digital noise" into a democratised knowledge hub where internal expertise is verified, accessible and ready to share.
- [How to use UGC in Paid Media - Highlights from our January 2026 Webinar](https://addesu.com/resources/how-to-use-ugc-in-paid-media-highlights-from-our-january-2026-webinar/): What are the key things to understand of UGC to ensure high-performing paid media campaigns and what strategies do we need to keep in mid for the future
- [How to optimise towards profit in your paid media](https://addesu.com/resources/how-and-when-to-optimise-for-profitability/): Our guide on how to optimise towards profit in your paid media. Access your own marketing P&L for free!
- [Addesu Platform Features: Part 1 - Our Specialist Marketplace](https://addesu.com/resources/addesu-platform-features-part-1-our-specialist-marketplace/): Discover the Addesu Specialist Marketplace. Access a network of vetted experts to bridge your agency's knowledge gaps, save time, and find faster solutions.
- [How much is your free Google account actually worth to advertisers](https://addesu.com/resources/how-much-is-your-free-google-account-actually-worth-to-advertisers/): Discover the hidden economy behind your personal data. Our analysis reveals how ad auctions calculate your worth based on your location, device, and life stage.
- [Addesu Platform Features: Part 2 – The Knowledge Hub](https://addesu.com/resources/addesu-platform-features-part-2-the-knowledge-hub/): The Addesu Knowledge Hub: a central library of paid media blueprints, creative frameworks and platform specs designed to turn raw data into campaign success.
- [Why founder led ads are your best bet for closing the sale](https://addesu.com/resources/why-founder-led-ads-are-your-best-bet-for-closing-the-sale/): Discover how founder-led ads perform across the marketing funnel and how to leverage the format to build trust, filter high-intent clicks and close sales.
- [Addesu Platform Features: Part 3 – Our Advanced SQR Intelligence Tool](https://addesu.com/resources/addesu-platform-features-part-3-our-advanced-sqr-intelligence-tool/): Stop wasting your marketing budget on zero-value terms. Discover how our Search Query Reporting tool automates data aggregation to uncover quick growth trends.
- [Navigating Tariff Pressures with our Custom Built Tracker ](https://addesu.com/resources/navigating-tariff-pressures-with-our-custom-built-tracker/): When tariffs hit, most businesses panic. We built a custom tracker to find out where the pressure was real and where it was an illusion.
- [Working with Specialists: Part I - Why does it make a difference?](https://addesu.com/resources/working-with-specialists-part-i-why-does-it-make-a-difference/): Outgrowing your marketing team? Discover why generalist agencies often miss the critical nuances that specialised marketing partners catch to drive real growth.
- [How to take your internal reporting to the next level ](https://addesu.com/resources/how-to-take-your-internal-reporting-to-the-next-level/): Every reporting tool asks you to trade speed for polish. Discover how we use AI to build fully custom, interactive marketing dashboards that drive growth.
- [Why these Video Specific metrics are the key indicators to improve performance](https://addesu.com/resources/why-these-video-specific-metrics-are-the-key-indicators-to-improve-performance/): Stop relying on standard click metrics to judge video ads. Discover how video-specific engagement data reveals what actually stops the scroll and drives sales.
- [Google cleared up the August 17th bidding change. How will it affect you?](https://addesu.com/resources/google-cleared-up-the-august-17-bidding-change-how-will-it-affect-you-try-our-solution/): Google cleared up the August bidding update, but efficiency risks remain. Learn how budget limited campaigns are affected and audit your account.
- [What you need to know before you set up OpenAI Ads](https://addesu.com/resources/what-you-need-to-know-before-you-set-up-openai-ads/): OpenAI Ads are here. Find out how to set up ChatGPT ads, track conversions, bid effectively, and capitalise on low competition while it's in its early beta.
- [How to install the OpenAI Ads pixel on WordPress and WooCommerce](https://addesu.com/resources/how-to-install-the-openai-ads-pixel-on-wordpress-and-woocommerce/): Set up OpenAI Ads tracking on WooCommerce: a base pixel across every page, a purchase tag once per order. Free plugin, no theme edits. Read the guide.
- [How to get your product feed live on OpenAI Ads](https://addesu.com/resources/how-to-get-your-product-feed-live-on-openai-ads/): Already run a Google Shopping feed? Here's how to send it to OpenAI Ads via SFTP, no rebuild required. See the exact fields, formats, and setup steps.
- [How to install the OpenAI Ads pixel on Shopify](https://addesu.com/resources/how-to-install-the-openai-ads-pixel-on-shopify/): Set up OpenAI Ads tracking on Shopify: a base pixel in your theme, a purchase tag in your checkout. Additional Scripts or Customer Events. Read the guide.
- [Why your ad platform reports 20x more B2B conversions than your CRM received](https://addesu.com/resources/crm-conversion-tracking-duplicate-leads-jpg/): Our audit found ad platforms reporting 20x more B2B conversions than the CRM received. Five signs your CRM conversion tracking is misleading your paid media.
- [Google's August 2026 Bidding Change: What It Really Means](https://addesu.com/resources/googles-august-2026-bidding-change-what-it-really-means-for-your-budgets/): Google is changing Smart Bidding for budget-limited campaigns. Discover how this update removes your efficiency cushion and how to protect your ad spend.
- [5 Signs You Need Addesu](https://addesu.com/resources/5-signs-you-need-addesu/): Struggling with agency transparency, contract lock-in, or messy affiliate reporting? Recognise the 5 signs it's time to move on.
- [How to Avoid Your Brand Becoming Stagnant: 5 Growth Pitfalls to Watch Out For](https://addesu.com/resources/how-to-avoid-becoming-stagnant-5-growth-pitfalls-to-watch-out-for/): Is your established business hitting a growth ceiling? Discover the growth pitfalls that cause your brand to plateau and break the stagnation cycle.
- [Why smart simplicity should be at every businesses core](https://addesu.com/resources/why-smart-simplicity-should-be-at-every-businesses-core/): Discover why Smart Simplicity is the ultimate lever for business growth and how this approach improves decision-making, scalability and room for innovation.
- [Staying ahead of digital manual labour](https://addesu.com/resources/staying-ahead-of-digital-manual-labour/): Don’t let digital manual labour slow your growth. Learn how to automate tasks, build for scalability, and protect team efficiency with a strategic backlog.
- [Tips for choosing the right digital technology stack](https://addesu.com/resources/tips-for-choosing-the-right-technology/): Avoid costly tech mistakes. Learn how to choose the right digital technology stack by assessing complexity, ROI, and planning for future scale.
- [Smart simplicity: The key to an effective digital strategy](https://addesu.com/resources/smart-simplicity-the-key-to-an-effective-digital-strategy/): Cut through digital noise with smart simplicity. Learn how a clear, streamlined digital strategy drives scalability, efficiency, and a stronger brand impact.
- [How to design high converting upper funnel landing pages](https://addesu.com/resources/how-to-design-high-converting-upper-funnel-landing-pages/): Maximize your ad spend by designing high converting upper funnel landing pages. Learn how to hook visitors instantly, build trust, and reduce mobile friction.
- [How to optimise product detail pages for maximum conversions](https://addesu.com/resources/how-to-optimise-product-detail-pages-for-maximum-conversions/): Follow our conversion checklist to optimise product pages with persuasive content, trust signals and strategic upselling tactics. Improve performance today!
- [How to calculate the right digital marketing budget for your brand](https://addesu.com/resources/how-to-calculate-the-right-digital-marketing-budget-for-your-brand/): Stop guessing your spend. Learn how to calculate the right digital marketing budget for your brand with our data-driven guide and ROI-focused frameworks.
- [How startups should approach their digital marketing budget](https://addesu.com/resources/how-startups-should-approach-their-digital-marketing-budget/): Discover how startups can strategically allocate digital marketing budgets for rapid growth, balancing brand awareness, unit economics, and bold testing.
- [Reigniting growth: How established brands can rethink marketing budgets](https://addesu.com/resources/reigniting-growth-how-established-brands-should-rethink-their-marketing-budgets/): Is your brand’s growth slowing? Learn how established brands can rethink marketing budgets to refresh brand relevance and unlock new revenue streams.
- [Protecting your domain: Strategic marketing budgeting for large-scale brands](https://addesu.com/resources/protecting-your-domain-strategic-marketing-budgeting-for-large-scale-brands/): Learn how large-scale brands can strategically allocate marketing budgets to defend market share and invest in AI infrastructure.
- [Is advertising on TikTok right for your business?](https://addesu.com/resources/is-advertising-on-tiktok-right-for-your-business/): Explore whether advertising on TikTok is the right move for your business - we cover benefits, challenges, budget, audience fit and strategy.
- [Our AI in paid search Series: How is AI altering our traditional SERPs?](https://addesu.com/resources/our-ai-in-paid-search-series-how-is-ai-altering-our-traditional-serps/): Explore how AI Overviews and AI Mode are restructuring the SERP. Learn what these changes mean for organic visibility and the future of paid search ads.
- [AI part II: Is AI changing how we search?](https://addesu.com/resources/how-ai-is-changing-search-behaviour/): Explore how AI tools and AI Overviews are changing search behaviour - from collapsing the discovery journey to reducing clicks and shifting visibility.
- [Why creator content now sits at the heart of paid media](https://addesu.com/resources/why-creator-content-now-sits-at-the-heart-of-paid-media/): Learn why creator content now drives paid media performance. Explore platform shifts, authenticity, creative fatigue, and how brands can scale creator-led ads.
- [What should be in my paid media performance report?](https://addesu.com/resources/paid-media-performance-reporting/): Learn what's needed for a high-impact paid media performance report. Our guide covers essential KPIs, data visualisation, and reporting for paid media success.
- [Meta's Andromeda update - what does it really mean?](https://addesu.com/resources/metas-andromeda-update-what-does-it-really-mean/): Find out what Meta's Andromeda Update really means for your campaigns. From how it works, to what changes you need to consider, come and listen to our experts.
- [CLIENT SPOTLIGHT: AAL Group & Enable Living](https://addesu.com/resources/client-spotlight-aal-group/): Listen to our interview with Founder of AAL Group, Stephen Pritchard, as he talks about what it has been like to work with Addesu since early 2025.
- [The do's and don'ts of UGC in paid media](https://addesu.com/resources/the-dos-and-donts-of-ugc-in-paid-media/): Master creator content with our 10 essential do’s and don’ts for publishing UGC. Avoid costly mistakes and boost your paid media ROI. Read the 2026 guide.
- [Should brands be using AI for their creative? - Highlights from our March 2026 webinar](https://addesu.com/resources/should-brand-be-using-ai-for-our-creative-highlights-from-our-march-2026-webinar/): Should brands be using AI for creative? Explore webinar highlights on the risks and rewards of AI creative production with Rachel Glynn and Kristen Hanby.
- [Addesu shortlisted for Two Global Performance Marketing Awards](https://addesu.com/resources/addesu-shortlisted-for-two-global-performance-marketing-awards/): Addesu has been shortlisted for the Performance Marketing Awards in two categories: Best Paid Search Campaign and Best Use of AI in Performance.
- [The Proactive Guardrail: Inside the Addesu Client Monitoring Dashboard](https://addesu.com/resources/the-proactive-guardrail-inside-the-addesu-client-monitoring-dashboard/): Reactive management drains your marketing budget. Discover how our proactive Client Monitoring Dashboard prevents errors and maximises performance.

## Pages

- [Home](https://addesu.com/): Addesu is an AI-powered paid media agency for SMEs and founder-led brands, blending specialist strategy with real-time platform reporting. Book a demo.
- [Why Addesu?](https://addesu.com/why-addesu/): Why Addesu? The paid media agency of the future will be smaller and smarter. Smaller so they can move faster for their customers. Smarter because they effectively use technology to deliver the best solutions. Addesu has been set up to do both. Our founders left a large independent agency because it started to move too slowly
- [Careers](https://addesu.com/join-the-addesu-team/): Looking for paid media jobs in London or Cape Town? Join Addesu. Work alongside expert digital marketing professionals building cutting-edge ad campaigns.
- [Our Story](https://addesu.com/about-us/): Why we built Addesu As agencies grow, they’re often obsessed with trying to ‘own’ as much of the customer journey as possible, over time turning into broader generalists. We believe the opposite. Agencies are more effective if they focus on their specialisms. Their knowledge reaches the level of detail needed to move performance, with less layers
- [Smart Simplicity Assessment](https://addesu.com/smart-simplicity-assessment/): Is your PPC setup too complex? Take our free Smart Simplicity assessment to audit your account performance and identify immediate growth opportunities.
- [Thank You - Newsletter](https://addesu.com/thank-you-newsletter/): Thank you for signing up to our newsletter! You’re now one of those lucky devils who will be receiving our insights and updates each month. Keep an eye out for the next edition in the coming weeks. Testimonials See what our clients have to say Stephen Pritchard - Founder at AAL Group (Enable Living) “Their biggest
- [Thank You - Contact Us](https://addesu.com/thank-you-contact-us/): Thank you for getting in touch! Our team will reach out soon to respond to your query or ask any questions needed ahead of our booking. Testimonials See what our clients have to say Stephen Pritchard - Founder at AAL Group (Enable Living) “Their biggest strength is that they listen. They listen and take the
- [Thank You](https://addesu.com/thank-you-assessment/): All finished! Our team will now start compiling your personalised recommendations, which will be with you on the next working day. In the meantime, check out the most recent posts from our insights page. Latest Insights Check out our latest publications The ten questions behind every Performance Max campaign we build Why sticking to the
- [SQR Tool](https://addesu.com/sqr-tool/): Advanced Search Query Reporting Whilst fundamental to success, gathering insights from search query / search term reports has always been time consuming. Enter our SQR Intelligence Tool.Stop wasting budgetStart finding opportunities for expansion Access to the tool is being opened for a limited time. A one stop shop for all the search term insights you need. Access
- [Our platform](https://addesu.com/our-platform/): The Addesu platform Gain access to smart simplicity Book a demo now The perfect partner for every paid media professional Whether advising our customers on their strategy or fully managing their paid media accounts, our people lean on the Addesu platform to help unlock growth opportunities.The cross-channel and creative reporting features bring new levels of
- [How we work](https://addesu.com/how-we-work/): Support built around your business We don’t take a one-size-fits-all approach when it comes to our support models. Each business has different requirements based on their resources, ambitions and team capabilities. That’s why we offer both Consult and Manage packages, designed to fit around the specific needs of our customers. Take our assessment to see how
- [Faqs](https://addesu.com/faqs/): We've put together a list of frequently asked questions that will help you understand more about Addesu and our services.
- [Cookie Policy](https://addesu.com/cookie-policy/): What are Cookies? Cookies are small files of letters and numbers downloaded onto your computer or access device when you access certain websites. The use of cookies is standard on the internet and many websites use them to improve the user experience. There are different types of cookies (described further below). For more information about
- [Case Studies](https://addesu.com/case-studies/): Browse our latest PPC case studies to see how our 'Smart Simplicity' approach delivers record-breaking ROI for brands across retail, tech, and finance.
- [Contact Us](https://addesu.com/contact-us/): Ready to scale? Contact our London-based PPC experts today for a performance audit and discover how we can simplify and grow your digital marketing.
- [Pricing](https://addesu.com/pricing/): Transparent PPC agency pricing and management fees. Discover how our performance-led model ensures your marketing budget drives maximum ROI. View rates.
- [Our expertise](https://addesu.com/our-expertise/): Leverage our deep expertise in Google Ads, Meta, TikTok, and cross-channel performance marketing. We turn complex data into profitable growth for brands.
- [Blogs](https://addesu.com/resources/): The place to go to find all of our guides, insights and latest thinking, to help your business embrace smart simplicity in your paid media strategy.
- [Stephen Pritchard, Founder of AAL Group, on Working With Addesu](https://addesu.com/aal-group-stephen-pritchard-interview/): Watch AAL Group founder Stephen Pritchard explain why Addesu's paid media approach helped drive a 200% revenue increase and ROAS growth from 1.70 to 4.09.
- [Privacy Policy](https://addesu.com/privacy-policy/): Privacy Policy Addesu Ltd Last updated 21 August 2026. 1. Who we are and what this policy covers Addesu Ltd (“Addesu”, “we”, “us”, “our”) is a UK paid media agency. We plan, run and report on paid advertising campaigns for our clients, primarily on Google Ads, Meta and other paid media platforms. We also provide
- [Locations](https://addesu.com/our-locations/): We have three locations. We're headquartered in London, where our ad platform specialists and data analysts operate. Cape Town and Lviv and where our developers live.
- [Take our Smart Simplicity Assessment](https://addesu.com/take-our-smart-simplicity-assessment/): Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form. - Step 1 of 7Strategy. Evaluates how clearly defined, focused, and adaptable the digital growth strategy is in aligning with overall business objectives. Question 1. Which of these best describes how your digital strategy aligns with
- [anim](https://addesu.com/anim/): I spent too much time on cross-channel reporting Bring everything under one roof. Addesu integrates wit all of your ad platforms, plus other sources like Shopify, Hubspot and Fospha. I can’t see the full picture to inform my decision-making Having all your platform data side-by-side unlocks new levels of insight. From granular account details for
- [Specialist marketplace](https://addesu.com/specialist-marketplace-4/): Who we are Suggested text: Our website address is: https://addesu.com. Comments Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a
- [Working at Addesu](https://addesu.com/working-at-addesu/): Working at Addesu Share in our success Salary Reviews We are committed to having salary reviews every 6 months at a minimum to maintain and improve employee productivity, performance, engagement and motivation. Performance Bonus Our employees are granted a quarterly performance bonus depending on personal and company performance. Options Scheme By providing generous equity incentives,

## ElementsKit items

- [dynamic-content-megamenu-menuitem2955](https://addesu.com/resources/elementskit-content/dynamic-content-megamenu-menuitem2955/)
- [dynamic-content-megamenu-menuitem26](https://addesu.com/resources/elementskit-content/dynamic-content-megamenu-menuitem26/)
- [dynamic-content-megamenu-menuitem5276](https://addesu.com/resources/elementskit-content/dynamic-content-megamenu-menuitem5276/)
- [dynamic-content-megamenu-menuitem24](https://addesu.com/resources/elementskit-content/dynamic-content-megamenu-menuitem24/): Case Studies Finding the Path to App Growth Growing Priority Brands Controlling Performance Max Capitalising on Organic Success
- [dynamic-content-megamenu-menuitem3122](https://addesu.com/resources/elementskit-content/dynamic-content-megamenu-menuitem3122/)
- [dynamic-content-megamenu-menuitem25](https://addesu.com/resources/elementskit-content/dynamic-content-megamenu-menuitem25/): Features About Us Careers Meet the Team Blog Case Studies Working at Addesu Contact Us

## Case study

- [4Living: Bridging Measurement Gaps to Drive Performance](https://addesu.com/resources/case-study/4living-bridging-measurement-gaps-to-drive-performance/): How we utilised Shoplytics' measurement capabilities to deliver growth for 4Living.
- [Winter growth for luxury travel company](https://addesu.com/resources/case-study/winter-growth-for-luxury-travel-company/)
- [Pockit: Finding the Path to App Growth](https://addesu.com/resources/case-study/finding-the-path-to-app-growth/): Highly competitive marketplace requires some advanced thinking
- [Verticode: Qualified Leads For A Development Agency](https://addesu.com/resources/case-study/qualified-leads-for-a-development-agency/): Building paid media from the ground up
- [MVMT: Helping their internal team get people dancing!](https://addesu.com/resources/case-study/mvmt-helping-their-internal-team-get-people-dancing/)
- [Blizzard Gear Store: Driving international growth with AI](https://addesu.com/resources/case-study/chat-gpt-product-title-optimisation/): Chat-GPT Powered Product Title Optimisation
- [Proton VPN: Spotting opportunity in adversity](https://addesu.com/resources/case-study/finding-opportunities-in-adversity-with-proton-vpn/)
- [Photocrowd: Finding new stock through smart campaign expansion](https://addesu.com/resources/case-study/new-stock-for-photocrowd/)
- [Maison Flâneur: Growing Priority Brands](https://addesu.com/resources/case-study/growing-priority-brands/): Success for new brands with limited data
- [Maison Flâneur: AI Toolkit transforms Shopping performance](https://addesu.com/resources/case-study/maison-flaneur-ai-toolkit-transforms-shopping-performance/)
- [AI Toolkit transforms Shopping performance](https://addesu.com/resources/case-study/ai-toolkit-transforms-shopping-performance/)
- [Air & Grace: Capitalising on Organic Success](https://addesu.com/resources/case-study/capitalising-on-organic-success/): How we utilised Air & Grace's strengths to better their paid advertising.
- [Derek Rose vs Derrick Rose: Dunking search ambiguity](https://addesu.com/resources/case-study/derek-rose-vs-derrick-rose-dunking-search-ambiguity/)
- [Optimising beyond transactions with AAL Group](https://addesu.com/resources/case-study/optimising-beyond-transactions-with-aal-group/)
- [Proton: A Tale of Consistent Growth](https://addesu.com/resources/case-study/proton-a-tale-of-consistent-growth/): How we scaled Proton's paid media efficiently, cutting VPN costs by 5% and growing conversions 11.6x, generating digital growth despite strict privacy limits.

## customer testimonials 

- [Alex Kyriacou - Head of Marketing at MVMT London](https://addesu.com/resources/customer-testimonial/alex-kyriacou-head-of-marketing-at-mvmt-london/)
- [Vanessa Ollis - Digital Marketing Manager at Maison Flâneur](https://addesu.com/resources/customer-testimonial/vanessa-digital-marketing-manager-at-maison-flaneur/): "Our results were simply phenomenal. Thanks to Addesu, our business has seen a significant increase in traffic, leads, and sales. They have helped me to reach my target audience more effectively, and have provided invaluable insights that have allowed me to refine my marketing approach even further."
- [Stephen Pritchard - Founder at AAL Group](https://addesu.com/resources/customer-testimonial/stephen-pritchard-founder-at-aal-group/): “Their biggest strength is that they listen. They listen and take the time to fully understand our business, then put forward solutions that work.”
- [Ben Thomas - Co-Founder at Eleven Loves](https://addesu.com/resources/customer-testimonial/ben-walker-co-founder-at-eleven-loves/)
- [Sarah Coppe - Performance Marketing Lead at Proton VPN](https://addesu.com/resources/customer-testimonial/sarah-coppe-performance-marketing-lead-at-proton-vpn/)
- [Lexie Dungarwalla - Marketing Manager at Simply Roasted](https://addesu.com/resources/customer-testimonial/lexie-marketing-manager-at-simply-roasted/)
- [Maxim Kostenko - Chief Product Officer at Pockit](https://addesu.com/resources/customer-testimonial/guilherme-winspear-head-of-marketing-at-pockit/)
- [Phil Rowbottom - Commercial Director at Derek Rose](https://addesu.com/resources/customer-testimonial/phil-rowbottom-commercial-director-at-derek-rose/)
- [Andra-Bianca Muntean - Digital Acquisition Manager at Intelligent Reach](https://addesu.com/resources/customer-testimonial/andra-bianca-muntean-digital-acquisition-manager-at-intelligent-reach/)

## Categories

- [Announcements](https://addesu.com/resources/category/announcements/)
- [AI & Emerging Tech](https://addesu.com/resources/category/ai-emerging-tech/)
- [Addesu Tech](https://addesu.com/resources/category/addesu-tech/)
- [Strategy & Experiments](https://addesu.com/resources/category/strategy/)
- [Paid Media Guides](https://addesu.com/resources/category/paid-media-guides/)